PGDM in Marketing is a 2- year full- time post-graduate diploma program, the eligibility for which is a graduation degree in any stream with an aggregate mark of 50 marks or more. PGDM in Marketing course has been designed to extend the eligible scholars administrative training that will guide their thinking and achievements at the workplace and specially at times of pressure and deadlines. It helps to develop the applicant's expertise that are necessary for individual growth and leadership in a marketing terrain. It even aims to sharpen the aspirant’s decision- making capabilities in the day-to- day work business scenarios. challenge- solving and logical skills are also expected in a marketing administrative/ executive.
PGDM in Marketing covers various angles related to Marketing Management, Marketing Research, and Advertising. It even takes into account the strategic part of e-business in enhancing the marketing function of a business. In the global marketing terrain motivated by intense competition and rapid Internet- induced changes, an organisation's competitive advantage depends on vital strategic marketing decisions. This course gives decision-makers a strong base in marketing concepts and skills, hence sharpening their decision- making and problem- solving skills.
Applicants wanting to apply for PGDM in Marketing courses need to have finished their graduation degree with a total of 50% marks or more in any field from a recognized university. After application, an entrance exam followed by an interview may be held to judge the eligibility of the applicant for the program.
Top institutes giving PGDM in Business Management or Marketing courses admit the scholars based on their performance in an entrance test administered by the university/ council/ institution. However, the admission process generally varies across colleges. Many institutes also give direct admission based on the applicant’s performance in his/ her B.A. degree.

The program offers a unique chance to fresh graduates and experienced persons likewise who want to enter the challenging field of marketing where professional growth is limited by nothing but their aptitude, ambition, application and will. It's also largely suitable for entrepreneurs already in business as it empowers them to optimise, expand and diversify their operations. The demand for marketing experts grows at ever- adding rates, courtesy the expansion of the global as well national business.
PGDM in Marketing course caters to the scholars who seek a career in sales and marketing. A logical mind which can critically estimate and interpret the market conditions and the capability to solve problems is prized in the industry. The course takes into consideration various aspects like strategic management, communication proficiency, human resource management, and product management as well. The course is ideally suited for those already working in sales or the beginners seeking a career in marketing. They can profit from the broad theory and practical base that the course provides. It'll help entrepreneurs to set up and launch their own products or for them to revamp business by learning the nitty-gritty of marketing.
Marketing course done from one of the reputed PGDM colleges in Maharashtra or anywhere in India can land one a job in the leading MNCs and insurance companies of the country or even the world. One of the advantages of pursuing this course is that After the end of the two- year PGDM in Marketing program, the scholars will have gained a clear idea of what the professional life in the field entails and will be able to work effectively under pressure.