King Soba (UK) today introduces its latest innovation: organic pho noodles, extending its collection of high-quality gluten-free staples. This launch marks an exciting moment for fans of Asian cuisine and those seeking imaginative and wholesome alternatives to traditional wheat-based products. The new pho noodles reflect the company’s dedication to crafting nourishing, delicious pantry essentials that everyone can enjoy.

For almost three decades, King Soba (UK) has been a family-run business based in North London, driven by a passion for healthy eating and sustainable farming practices. Its team strives to make nutritious cupboard staples free from artificial preservatives or unnecessary additives, promoting wellbeing with each product it develops. The addition of organic pho noodles joins a robust range of noodles, ramen, instant options, miso, rice paper, and even crackers—all designed to be organic, vegan, gluten-free, and Non-GMO certified.

The new pho noodles bring an authentic taste of Southeast Asian cuisine into homes across the UK and beyond. Made from organic whole foods, they maintain the firm, light texture prized in classic pho while ensuring accessibility for those with dietary restrictions. These noodles embody the King Soba (UK) ethos of combining real ingredients with simple, nourishing flavours.

A spokesperson for King Soba (UK) commented: “We’re delighted to introduce our organic pho noodles into the range. We wanted to offer something beautifully authentic yet accessible to everyone, from gluten-free bakers to home cooks looking for a lighter noodle choice. These noodles deliver that smooth, comforting texture you expect from pho and pair perfectly with rich broths or fresh vegetables.”

The introduction of pho noodles further showcases King Soba (UK)’s commitment to inclusivity in food. By focusing on organic, plant-based ingredients that are wheat- and gluten-free, the company makes it easier for individuals living with coeliac disease or gluten sensitivity to enjoy diverse culinary traditions. This approach aligns with its values of clear labelling and transparency, as well as a long-standing emphasis on wholesome nutrition.

Quality remains central to every new product. The organic pho noodles benefit from the same careful sourcing and craftsmanship found in the rest of the range. King Soba partners with farming families dedicated to sustainable agriculture, ensuring that every ingredient contributes to both health and ethical standards.

These noodles are designed for versatility. Whether served in a warming bowl of broth with fresh herbs and protein or tossed cold with crunchy vegetables and a tangy dressing, they bring that light, springy mouthfeel characteristic of a well-made pho. This adaptability opens up plenty of culinary creativity.

Broader availability is also at the forefront of this launch. King Soba (UK) products are already distributed across the UK, Europe, North America, and more, giving fans around the world access to these new noodles. The move reflects growing demand for premium gluten-free solutions that don’t compromise on taste or texture.

Importantly, the organic pho noodles align seamlessly with the rest of the King Soba (UK) portfolio. Whether customers are stocking up on buckwheat, black rice, or sweet-potato blends, the pho noodles add another dimension—ideal for soups while perfectly complementing stir fries or salads.

The launch also reinforces King Soba (UK)’s philosophy of empowering customers through simple, nutritious ingredients. The company’s insistence on ingredient clarity and ethical sourcing continues to attract trust and loyalty from a discerning audience. Each new addition emphasises that ethos without compromise.

Affordability and accessibility are always top of mind. By adding pho noodles to the existing range, King Soba (UK) ensures that families, busy professionals, and culinary enthusiasts alike can access a broader selection of gluten-free options without having to compromise on quality or convenience.

The brand’s expansion of its noodle line demonstrates its forward-thinking approach in a fast-evolving food industry. By responding to rising interest in plant-based and gluten-free diets with inventive, high-standard products, King Soba (UK) remains at the cutting edge of modern, mindful cooking.

With the organic pho noodles now available, the company invites home cooks and food lovers to explore new ways to enrich their meals. Whether seeking comfort, creativity, or a fresh take on classic flavours, these noodles offer an inviting path forward.

King Soba (UK)’s latest offering signals both tradition and progress—rooted in wholesome ingredients, prepared with care, and delivered with a clear purpose: to make healthy, nourishing food that delights, inspires, and brings people together.

About Us:

King Soba is a United Kingdom-based organic and sustainable noodle specialist. This family-owned and operated business focuses on healthy eating, sustainable products, and gluten-free products. They are passionate about where they source their ingredients, catering to vegans, vegetarians, Kosher, gluten intolerant, and those who are looking to improve their lifestyle and are looking for a healthy alternative to pasta. King Soba offers its full range of delicious, healthy, and convenient noodles at competitive prices with a host of recipes on its website for inspiration. They are USDA/NOP, COR, and EU standard compliant. Full details can be found at https://kingsoba.co.uk/.