The first thing you should know before creating new Instagram content is that you can't just post any old ideas on Instagram and expect them to do well. The type of content you post is important because it determines how many people will see your posts. If you want to increase your Instagram engagement, then you should post contents that are attractive and interesting to the audience. In order to increase engagement on Instagram, you need to have a strategy. You need to know what types of content work best for your audience and what doesn't. And then you need to be consistent with it. In this article, we will take a look at some of the best content ideas to increase Instagram engagement.

Create Valuable Content in Carousel Posts

From entertaining to educational content, carousel posts offer some sort of quality that can encourage your audience to save and share. Saves and shares are two of the most important kinds of engagement that you can get on Instagram. To get these remarkable interactions, add value to your Instagram post. Create the content that users need to get back at it again and share with their friends—remember to keep it interesting. This will help you increase your Instagram engagement rate.

Instagram carousels let you share up to 10 content in any format, such as; pictures, videos, and infographics with your followers in one post. Every slide in your carousel post offers a chance to drive Instagram engagement. Instagram marketing always requires a great visual, after all. Some suggestions for carousel content are creating a slideshow presentation, using a carousel to expand on a visual story, and creating eye-catching infographics are some of the examples of super effective ways to give valuable tips or insightful facts. Generate visual information of a step-by-step procedure or design colorful graphs and charts.

Collabs on Instagram Feed Post and Reel

Create enjoyable collaborative content and promote it using Instagram Collabs. Instagram is a social media platform that has lots of creative content creators, when two accounts collaborate, it can enhance the reach and engagement., especially if it is promoted using the Instagram Collabs feature. Utilizing Instagram Collabs to boost Instagram engagement on Instagram feed posts and Reels. This feature enables you to ask other users to collaborate on a Feed post or Reel, and they can also share the content with their followers right from their accounts. This way, you’ll be able to share views, likes, and comments – enabling you to double the engagement in each other’s communities.

Be Active and Creative on Instagram Stories

Instagram Stories maintain remarkable reach. Most Instagram users use Stories every day, and lots of users are more interested in a brand or product after watching it in Stories. Using Instagram Stories stickers is a great way to facilitate your followers to interact with you, which, in turn, supports creating a loyal following that feels personally connected to your brand. On Instagram Stories, there are several smart and easy stickers to utilize like polls, questions, countdowns, quizzes, and emoji sliders. With Stories, people are no longer just watching, they are now getting the opportunity to interact directly with any creators. Learn more about how to create engaging Instagram Stories.

Include Call to Actions In Your Captions, Remember to Ask Genuine Questions

To avoid your audience thinking it's simply an engagement tactic, don't ask fabricated questions that explicitly look like a strategy to get Instagram engagement. For instance, if you share a photo of yourself, and then you are asking your followers what their favorite food is, it looks like you’re just on the hunt for comments alone. Try to share a genuine tale and follow it up with a relevant question, which your audience is more likely to respond to in your comments. Be creative with your questions. For example, ask for advice, any recommendations related to the content, or maybe you can ask what type of content they expect to see from you.

Share Audience Content

Sometimes, to treat your Instagram account like a one-way street is tempting, however, social media is a platform to get interaction with one another, not a broadcast. Make sure you’re having a connection with your audience. When they reach out, try to listen to them, give feedback. One great way to do that is to repost or share the content with your audience. Ask your audience to recreate your content, post it on their page, and then tag you. In addition, if someone tags your product in their stories or feed posts, repost it and let them know you appreciate them. This will encourage others to do the same.
Creative Instagram content motivates the audience to have direct interaction with you. To increase your Instagram engagement, you can begin with creating valuable content then share it in a carousel format, collaborating with other users, being active on Stories, including a call to action in your content, and posting the content that is made by your audience.

We also have another article that might help you to learn more about Instagram analytics tools to grow your brand and Instagram analytics metrics that can help you increase your Instagram engagement.