Tim Entwisle is a director of Madrigal Communications, a specialist copywriting agency. He has extensive experience in the industry and offers his services to government organisations, small businesses and corporate clients.

With two decades of experience across various industries and a chance for Tim to share his knowledge was invaluable. We requested him to share his wisdom from his years of experience and he was kind enough to do so.

So where do writers go wrong when writing a tender response?

“When clients are juggling several bids at once, they tend to rush through the tendering process. This often results in misunderstanding the buyer’s requirements. If your response doesn’t address the requirements accurately, it’s highly unlikely to win.”, shares the expert.

He further adds, “Not dedicating enough time to the tender writing process is going to reflect in your final document. As a business you need to be serious about winning new contracts, therefore it’s an asset to any business to hire experienced writers and invest in necessary requirements to make your tender responses stand out.”

“Buyers often provide a template or format for a tender response to ensure a smoother evaluation process. Something as simple as overlooking the template can affect your chances of winning the contract. If a template is supplied and specific it’s crucial to follow it”, he notes.

“Spelling mistakes and grammatical errors may not seem like a big deal, but they can make the tender appear rushed in the buyer’s eyes. It always helps to get a second opinion before sending out your tender response.”, concludes Entwisle.