Madrigal Communications is a business communications consultancy firm that provides professional and streamlined content for businesses looking to expand by winning new work. Entwisle has a broad career in internal and external business communications in both government and private sectors. With three decades of experience, we asked him to share his opinion on the importance of technical writing skills for growing businesses.

“Whether you are manufacturing a product or providing a service, technical writing skills are essential in communicating it’s value for potential customers. Technical writing encompasses the development of bid strategies for contract work to drafting user manuals and annual reports.”

For Entwisle, technical writing goes awry when experts are unable to write accessibly.“Experts in a particular field often struggle to write content for those less knowledgeable on the subject matter. This can result in overly complicated language that is not understandable for the target audience. Improving your technical writing skills will enable you to draft easy-to-understand documents that deliver the desired message.”

A jargon-filled tender response will be difficult to read for adjudicators and can jeopardize your chances in winning new work. Entwisle suggests that those that lack the technical skills should employ a technical writing expert, “This will allow you to focus on your core activities while keeping up with various tender requirements.”

He further explains, “It can be difficult for a growing organisation to manage business operations and keep track of multiple bids, annuals reports and media releases. Hand over these tasks to a professional technical writer. While you can try and master technical writing skills, it can also be time-consuming.”

“Technical writing services are a business expense that pays for itself in the long run. Every business, whether small or large, should consider it.”, he concludes.

For more details visit here : https://madrigal.com.au/technical-writing/