“A genset is basically a power generating machine that consists of an engine and an electric generator”. These portable equipment are majorly used in developing regions that are not connected to a power grid or in places, wherein, power outages happen frequently. They are also extensively used in places where power outages or fluctuations can cause severe consequences such as mines. “Their power producing capabilities make them highly sought after for supplying power to the data centers”, which are being developed rapidly because of the mushrooming requirement of infrastructure that can support data collation, analysis, and access, across the world.


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Besides the increasing penetration of the internet and the rising digitization, the increasing adoption of autonomous vehicles, internet of things (IoT), intelligent personal assistants, accounting services, digital currencies, and various other advanced technologies is also boosting the demand for data centers all over the world, which is, in turn, boosting the sales of generators. This is because of the need for continuous power for running the critical systems and appliances of data centers such as heating, ventilation, and air-conditioning (HVAC) systems, backup controls, security machines, and servers.



Apart from the aforementioned reasons, the other major factor responsible for the soaring sales of gensets is the lower production of power and grid uncertainties in several countries around the world. Due to these factors, the global genset market will grow, in valuation, from $17,592.6 million to $22,777.8 million from 2019 to 2024, as per the prediction of P&S Intelligence, a market research firm based in India. Furthermore, “the market will advance at a CAGR of 5.2% between 2020 and 2024”.


Asia-Pacific (APAC) dominated the genset market during the historical period (2014–2019), as the manufacture sector here is growing, primarily on account of government initiatives, such as Make in India, Made in China 2025, and Making Indonesia 4.0. Further, heavy investments are being provided to develop telecommunications infrastructure, and the demand for backup power is increasing from residential units. Due to its moderately developed power infrastructure, APAC majorly uses generators for auxiliary power.