Meticulous Research®—a leading global market research company, published a research report titled ‘Meal Kits Market—Global Opportunity Analysis and Industry Forecast (2024-2031)’. According to this latest publication, the meal kits market is expected to reach $43.85 billion by 2031, at a CAGR of 14.6% from 2024 to 2031.

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The meal kits market is experiencing growth driven by several factors, including the rapid urbanization, increasing consumers emphasis on E-commerce food services, growing number of working individuals, and rising consumer trend towards home cooked food. In addition, growing vegan and vegetarian populations, rising consumer preferences for customizable meals, and technological advancements create potential growth opportunities for market players. Furthermore, the rising adoption of customized food services and non-processed and fresh food is a prominent trend in the Meal Kits market.

However, the high cost of premium meal kits may hinder market growth.

Key Players:

Some of the key players operating in meal kits market are Albertsons Companies, Inc. (U.S.), HelloFresh SE (Germany), Fresh n’Lean (U.S.), Marley Spoon SE (Germany), Blue Apron Holdings, Inc (U.S.), Hungryroot (U.S.), Gousto Ltd (U.K.), Freshly, Inc (U.S.), Gobble Inc. (U.S.), Oisix ra daichi Inc. (Japan), My Food Bag Ltd. (New Zealand), and Sun Basket, Inc. (U.S.), among others.

The meal kits market is segmented based on meal type, offering type, and distribution channel. The report also evaluates industry competitors and analyzes the market at the regional and country levels.

By meal type, the non-vegetarian segment is expected to account for the larger share of the meal kits market in 2024, mainly due to its widespread consumer preference, offering a variety of protein-rich options like chicken, beef, pork, and seafood that cater to diverse tastes and diets. Non-vegetarian meal kits are perceived as more versatile, premium, and satisfying, appealing to a broader audience willing to pay for high-quality, restaurant-style meals at home. Additionally, cultural norms and the nutritional appeal of animal protein further drive demand, making this segment the largest in the market.

By offering type, the cook & eat segment is expected to account for the larger share of the meal kits market in 2024, because it combines convenience with the satisfaction of home cooking. Consumers enjoy the process of preparing meals with pre-portioned ingredients, which saves time on shopping and reduces food waste while still allowing for a personalized cooking experience. This segment caters to busy individuals and families who want fresh, home-cooked meals without the hassle of full meal preparation, making it highly appealing across diverse demographics. Its popularity is further driven by the desire for healthier, freshly prepared food compared to ready-to-eat options.

By distribution channel, the online segment is expected to account for the largest share of the meal kits market in 2024. The large market share of this segment is attributed to the increasing adoption of e-commerce, large number of manufacturers offering their products online, growing consumer preference for digital channels due to ease of access, flexibility of customizing the meal options, and high availability of variety of products.

This research report analyzes major geographies and provides a comprehensive analysis of North America (U.S., Canada), Europe (Germany, U.K., Spain, Italy, France, Russia, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, New Zealand and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and the Middle East & Africa (Saudi Arabia, UAE, South Africa and Rest of Middle East & Africa).

By geography, North America is expected to account for the largest share of the meal kits market in 2024, followed by Asia-Pacific, Europe, Latin America, and the Middle East & Africa. The large share of this regional market can be attributed to several factors, including the large number of working populations, less time for cooking, high demand for convenient cooking, increasing consumer preference for healthy food, rising popularity of vegan diets, growing adoption of fresh foods, and well-developed e-commerce network in the region.

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