Ministry of Tea is proud to announce the launch of its latest addition, authentic Genmai tea. This new offering brings together centuries of tradition and modern wellness in one unique blend. Genmai tea, known for its distinctive flavour of roasted brown rice and green tea, offers a perfect balance of savoury, nutty notes with the fresh, grassy taste of traditional green tea. It’s a drink that not only carries a rich cultural heritage but also provides a range of health benefits that appeal to today’s health-conscious consumers.

Genmai tea, also known as Genmaicha, has been a beloved beverage in Japan for hundreds of years. Traditionally made by combining green tea leaves with roasted brown rice, the tea was initially created as a way to make the tea more accessible during difficult economic times. Today, however, it is celebrated for its delicious flavour and its wholesome, grounding qualities. Ministry of Tea has crafted an authentic version of this traditional blend, ensuring that every cup provides a genuine taste of this classic tea.

A spokesperson for the Ministry of Tea shared their enthusiasm for the new launch: "We are incredibly excited to introduce our Genmai tea to tea lovers around the world. This tea is a true fusion of tradition and wellness, combining the ancient art of tea blending with modern health benefits. Genmai tea is not only delicious, but it’s also a natural source of antioxidants and essential nutrients. We believe this tea will resonate with both seasoned tea drinkers and those looking for something new and nourishing."

The introduction of Genmai tea is part of the Ministry of Tea’s ongoing mission to offer high-quality, organic teas that align with a holistic approach to wellness. As with all of the company’s products, the ingredients in Genmai tea are carefully sourced from sustainable farms that prioritise both quality and environmental responsibility. This ensures that each cup of tea not only tastes exceptional but is also made with the planet in mind.

Genmai tea stands out from other teas due to its unique flavour profile. The addition of roasted brown rice gives the tea a warm, toasty aroma that complements the more vegetal notes of green tea. This creates a soothing, full-bodied tea that is both comforting and refreshing. Whether enjoyed in the morning or as a calming afternoon brew, Genmai tea offers a balanced and satisfying experience.

One of the key benefits of Genmai tea is its antioxidant content. Like other green teas, Genmai tea is rich in catechins, which are powerful antioxidants that help protect the body from oxidative stress and free radicals. These compounds play a vital role in supporting heart health, reducing inflammation, and promoting overall well-being. The combination of green tea and roasted brown rice also makes Genmai tea lower in caffeine than some other green teas, making it a great option for those looking to reduce their caffeine intake without sacrificing flavour or health benefits.

In addition to its antioxidant properties, Genmai tea is known for its digestive benefits. The roasted brown rice adds a fibre element to the tea, which can aid in digestion and help to soothe the stomach. This makes it an ideal tea to enjoy with meals, especially those rich in flavour or spice, as it helps to cleanse the palate and aid in digestion. The tea’s grounding and warming qualities make it a popular choice for those seeking balance and nourishment.

Ministry of Tea’s Genmai tea is made from organic, non-GMO ingredients, staying true to the company’s commitment to providing teas that are pure and free from artificial additives. The green tea leaves and brown rice used in this blend are carefully selected to ensure the highest quality, allowing consumers to enjoy a truly authentic Genmaicha experience. Every step of the production process, from sourcing to packaging, is handled with care to ensure that each cup of Genmai tea meets the brand’s high standards.

The launch of Genmai tea represents the Ministry of Tea’s dedication to exploring new ways to combine tradition with wellness. The company has always been committed to offering teas that are not only delicious but also contribute to a healthy lifestyle. With the introduction of Genmai tea, the Ministry of Tea continues to expand its range of products that honour the timeless art of tea-making while providing modern consumers with a wholesome, beneficial drink.

As with all Ministry of Tea products, sustainability is at the heart of the Genmai tea production process. The company takes great care to work with suppliers who share their commitment to sustainable farming practices. This includes using organic farming methods that protect the soil, reduce water usage, and promote biodiversity. By choosing Genmai tea from the Ministry of Tea, consumers can feel good about their choice to support both their own health and the health of the environment.

Ministry of Tea has long been recognised for its premium-quality organic teas, and the launch of Genmai tea is a natural extension of this legacy. The company continues to innovate while staying true to its core values of quality, sustainability, and wellness. By introducing authentic Genmai tea, the Ministry of Tea is offering a new way for tea lovers to experience the benefits of green tea while enjoying the comforting flavours of roasted brown rice.

The company’s spokesperson added, "At Ministry of Tea, we are always looking for ways to offer our customers new and exciting teas that align with our philosophy of natural wellness. Genmai tea is a perfect example of this, as it not only tastes incredible but also supports a healthy lifestyle. We are proud to bring this traditional Japanese tea to our range and look forward to seeing how our customers enjoy it."

The new Genmai tea is available for purchase through the Ministry of Tea’s website and selected retailers. With its rich, toasty flavour and numerous health benefits, Genmai tea is expected to become a favourite among tea enthusiasts looking for a unique and nourishing brew. As the Ministry of Tea continues to expand its offerings, the company remains committed to creating products that celebrate the art of tea while promoting wellness and sustainability.

Ministry of Tea’s introduction of Genmai tea reflects the company’s ongoing passion for combining tradition and innovation. By offering authentic, high-quality teas that support both individual well-being and environmental responsibility, the Ministry of Tea continue to lead the way in the organic tea market. The company looks forward to sharing the timeless pleasure of Genmai tea with tea drinkers around the world.

About Us:

At Ministry of Tea, we are happy to share with you our passion for tea and the range of benefits our choices offer all our valued customers. We search the world over for the best quality of organically grown teas to be able to meet the requirements of our customers who appreciate the taste that the different options offer, and the ambience associated with a good cuppa. The blends that are created ensure that every customer is offered a tea to suit their preference and mood and to help instil in all a love for this wonderful gift from nature, which is an excellent cup – or more – of a drink that has been around for thousands of years. We offer choices, ranging from those found in the Himalayas to those grown at the southern tip of Africa. For more about us, please visit https://ministryoftea.com/.