The global cosmetic companies manufacture various beauty care products with a mixture of chemicals. These cosmetic products are widely used by consumers to enhance the appearance or odor of their bodies. The factors that were fueling the growth of the market before the COVID-19 pandemic include the improvements in the current lifestyle, rising disposable income coupled with the growth in concern related to appearance. Additionally, the companies are using social media platforms such as Instagram, YouTube to promote their products and engage more customer base. With the aid of social media influencer, the companies are showcasing their products on various platforms.



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However, with the outbreak of Covid-19 since January 2020, the market of global cosmetic products has shown declining results in the growth rate. Due to the lockdown situation going on across the globe cosmetic manufacturers had to shut down their production units as a result of the labor shortage. Additionally, numerous cosmetic stores were also shut down as the result of the COVID-19 pandemic.



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The global cosmetic industry report is segmented based on product type into skincare, haircare, make-up, toiletries & perfumes, and oral cosmetics. Almost all the segments of the cosmetic industry have experienced a similar downfall in sales during the outbreak due to the closing of offline stores at various locations across the globe.



Verticals Affected Most
Skin Care
Hair Care
Make-up
Toiletries & Perfumes
Oral Cosmetics


Regional Analysis

North America
United States
Canada

Europe
UK
Germany
Italy
Spain
France
Rest of Europe

Asia-Pacific
China
Japan
India
Rest of Asia-Pacific

Rest of the World



Company Profiles
Amorepacific Group
Avon Products, Inc.
Beiersdorf AG
Chanel S.A.
Coty Inc.
Estee Lauder Companies Inc.
Henkel AG & Co., KGaA
Johnson & Johnson
Kao Corp.
L Brands, Inc.
L'Oreal SA
LVMH Moet Hennessy – Louis Vuitton SE
The Procter & Gamble Co.
Shiseido Co. Ltd
Unilever PLC


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