The market for whey protein concentrates is the second largest market for whey protein in the world. It is one of the cheapest protein forms than isolating and hydrolyzing proteins. This form of protein is produced by pushing the protein source or milk through a very small philtre that allows water, minerals and other organic materials to pass through. Then the protein concentrate yields a protein powder of 70-80 per cent protein and up to 5 per cent lactose. People with lactose intolerance will have difficulty consuming large amounts of whey protein concentrate. There is a huge demand in Asia-Pacific countries such as India, where consumption of drinks and health drinks is increasing.
Hydrolyzed Whey Protein holds the lion's share of the global market for whey protein and is the market leader. It is the purest form of whey protein that contains a maximum protein content of around 80 to 90 per cent. It has a high demand in most developed countries, the United Kingdom, France and the United States, where people are demanding quality proteins. Because of its faster absorption functionality, it is widely used in infant formulas, sports and medical nutritional products. It is the most expensive form of protein available on the market compared to whey protein isolates or concentrates. In developing economies such as Asia-Pacific, South America and South Africa, demand from the food processing and beverage industries is increasing. There are a lot of opportunities in developing countries that will be the most attractive market for whey protein in a few years.
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