In 2022, content marketing and SEO in Bend, Oregon, are changing rapidly. Big data and AI are altering how consumers search for information, so it's vital to keep up with changes. A recent report by HubSpot discussed key content marketing trends for the coming year, including personalized content, chatbots, AR, and storytelling.
Interactive Videos
Interactive videos have caught the attention of marketers since they allow customers to feel like decision-makers. Since the pandemic, live events have been canceled, but the marketing industry has regrouped and opened its doors online. Today, interactive videos and live events are melding for hybrid content marketing. As these content marketing trends continue to develop, you should consider adding virtual reality to your content marketing strategy.
Audience Research
One of the best tips for content marketing is to focus on your audience while creating content. The goal is to reach the intended audience by making the most valuable content possible. Consider your content objectives and keep in mind that different types of content are more effective for different audiences. By incorporating these trends into your content strategy, you can ensure that you're producing backlink-worthy content for your website.
Artificial Intelligence
AI can be the next big thing in content marketing and has already become a massive part of SEO in Bend, Oregon. It can personalize content for users, drive in-app suggestions, and automate email campaigns based on user behavior and is transforming the way we market to customers. So using AI can be one of the most effective tips for content marketing in 2022.
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