[London, 23/03/2023]Maximalism, an expressive counterpoint to minimalism in the arts, is a design aesthetic that revels in excess. It creates an extravagantly rich environment through vivid colours, textures, shapes, and tones. By embracing maximalism in the environment, a business can better express itself—revealing elements that reflect its persona and experiences.


Branding Trends

By staying updated with the latest branding trends, businesses can ensure their products and services are communicating effectively with the right people. Establishing a strong brand presence is essential to making sure the brand stands out from the crowd—not just in terms of impressions but also of identity. To this end, businesses may consider setting aspects such as personality, voice, mission, and values in stone while embracing variations through design elements like colours, fonts, or visuals. What's more? Branding trends provide a business with an advantage.


Simple Maximalism

Maximalism is all about evoking memories, creating joy, and self-expression. With this approach to decorating a living area or workspace with meaningful objects, businesses can curate spaces reflecting the brand and bringing back vivid moments from the past. Maximising the environment encourages growth by allowing people to express themselves uniquely—through art prints or sculptures that make one laugh out loud.


Creating a Maximalist Design

Simple maximalism sounds like a contradiction, but rest assured, it will become a part of many brands. The idea is to maintain light colours or shades while making things visually appealing with decorative furniture and various textures. A bit of bold font, some strong hues, and effective utilisation of negative space are all that it takes.


Bold Statement

To make a bold statement, selecting one design element that stands out is important. For example, brands may try combining the elegance of a serif font with a refreshing color palette of electric blue, neon green, and yellow, or use a big and daring display typeface with gentle shades of pink and blue.


As of 2023, brands are leaning towards minimalistic visuals that capture the essence of their message. This style emerged from a desire for clarity and organisation without sacrificing imagination. It's perfect for new businesses offering something original or those wishing to stand out in an otherwise chaotic market.


About Oro&Co

Oro&Co is a specialised team of global creatives led by its founder, Debi Ani. As one of London's most sought-after design teams, the company works with renowned brands and notable figures who demand extraordinary designs and personalised services. Its innovative alchemists take every project to the next level by transforming stories into iconic logos, prints, and websites—elevating good design to gorgeousness. Its passion lies in unlocking the hidden magic within each project.


For more information, visit https://orodesign.co.uk/luxury-brochure-design/.