[LONDON, 03/07/2021] Oro Design, a company that offers luxury web design in London, is providing clients with logo design services that go beyond the textbook practices of graphic designers. The service elevates logo making into a solution that fully incorporates the branding identity of every client.

Logos Worthy of Luxury Brands

Oro Design has evolved from designing simple logos and brochures to designing entire brands and luxury websites for high-profile clients. Today, the company is has provided cutting-edge branding solutions to some of the most famous global luxury brands such as premium jeweller Mikimoto, milliner to royalty Nerida Fraiman and British luxury automobile maker Rolls Royce.

The company’s services run the gamut from brand naming to designing typography to putting together aesthetic elements to a luxury website. Clients can commission Oro Design for a simple logo, but if need be, they can sign up for a more comprehensive visual branding creation service.

The Power of Logos

Oro Design believes in collaboration as a key element in creating logos that can successfully embody a client’s brand. At the same time, a logo should be effective at delivering a marketing message. The best logos make audiences assign a specific image to a brand. If a company aims to win recognition as a high-class brand, its logo should exude luxury and class.

A study by Harvard Business Review revealed that descriptive logos (includes text and design elements that clearly indicate its service or main offering) inspire a higher willingness to buy among customers. However, descriptive logos can also backfire for some businesses.

Results of the same study showed that audiences are not as unresponsive to descriptive logos when they are used by famous brands. Moreover, descriptive logos have a negative effect when associated with unpleasant products or services like funeral homes and bug repellents.

It’s therefore important to find a balance between descriptive and non-descriptive elements when creating logos. It takes a practised eye and knowledge of marketing psychology to create original images that can encompass and promote brands. This is a specialty that Oro Design offers.

About the Company:

Oro Design has produced logos and designed luxury websites for global brands, individuals and small businesses all over the world. The company also creates brand identities for high-profile companies and celebrities in fashion, retail, architecture and luxury goods.

To learn more about Oro Design’s scope of services, visit https://www.orodesign.co.uk.