[London, 24/05/2023] Despite the uncertain economic outlook for 2023, the UK hotel industry remains strong. According to a recent report, occupancy rates across all categories of hotels were still behind pre-COVID levels during November and December of 2022. Revenue per room also decreased as running costs rose, dropping from 35.2% in November to 32.7% in December.

But the sector maintained a level of resilience and has kept its momentum going due in part to the increase in domestic tourism and increased investment from overseas visitors. Still, the outlook for the coming months remains cautiously optimistic. Hotel businesses must take strategic steps to ensure that they are well-positioned to thrive in the coming months or years.

Strategies to Stay Ahead in Business

Focusing on Sustainability

As more travellers become aware of the effects of their trips on the environment, industry-wide sustainability efforts will be critical. Hotels should prioritise green initiatives and practices that reduce their environmental impact and improve efficiency. These include investing in energy-efficient equipment, enhancing recycling programs, and implementing other green strategies to keep up with the growing demand for sustainable travel.
Exploring New Opportunities
The UK hotel industry should take advantage of the surge in domestic and overseas visitors to explore new opportunities. This could mean offering new packages or services like virtual experiences and home-away-from-home amenities. Innovative strategies can help hotels distinguish themselves from their competitors and attract customers.

Focusing on Health and Safety Protocols

The industry has adopted stringent health and safety protocols to protect guests and employees, such as using contactless payment systems and providing facemasks to visitors. These protocols help create a safe, secure environment for guests, which can be essential in driving demand. From regularly cleaning and disinfecting to implementing contact tracing, hotels must follow all the necessary health and safety protocols.
Investing in Creative Marketing Strategies
This includes leveraging social media platforms, utilising AI-driven tools, and partnering with influencers. Hotels should also focus on customer service, providing personalised experiences for each guest. Offering informative brochures and videos of hotel services can also help drive demand. Companies such as Oro&Co. are making it easier for hotels to create immersive digital experiences and leverage technology to stay ahead of the competition.

About Oro&Co.

Oro&Co. is a luxury creative agency dedicated to elevating good design to gorgeous. They are based in London and offer brand naming, bespoke logo design, brand DNA, luxury brand identity, art direction, custom websites, luxury brochures, and e-commerce solutions. With over 19 years of partnership with design experts, Oro&Co. provides the tools and resources necessary to create a professional brand presence for businesses.

Interested parties can learn more about their services at https://orodesign.co.uk/luxury-hotel-brochure-design-london/.