According to the latest report by Meticulous Research®, the global vitamin D market is expected to reach $2.43 billion by 2030, growing at a CAGR of 7.1% from 2024 to 2030. This growth is driven by rising demand for vitamin D across various sectors, including food and beverages, feed and pet food, pharmaceuticals, and personal care products. Key factors fueling this expansion include the increasing prevalence of vitamin D deficiency, a growing health and wellness trend, and heightened demand for dietary supplements. However, stringent regulations on the fortification of food and feed products are anticipated to moderately hinder market growth.

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Segment Analysis: Key Drivers of Growth
The vitamin D market is analyzed across several dimensions: analog, source, form, and application.

• Analog: In 2024, the vitamin D3 segment is projected to hold the largest market share. This is due to heightened awareness of its multiple applications and the growing incidence of rheumatoid arthritis and other bone-related disorders.

• Source: The plant-sourced segment is expected to experience rapid growth from 2024 to 2030. This growth is driven by increasing consumer preference for plant-based products, a rising vegan population, intolerance to animal-derived ingredients, and the cost-effectiveness of plant-based raw materials.

• Form: The dry form segment is forecasted to dominate the market in 2024. Its benefits, including stability, high shelf life, and ease of handling, storage, and transportation, contribute to its leading position. The demand for vitamin D in powder and capsule forms is also rising due to high solubility.

• Application: The food and beverages segment is anticipated to register the highest CAGR during the forecast period. This growth is driven by the increasing demand for fortified foods, greater consumer awareness of vitamin D's health benefits, and the broader health and wellness trend.

Geographic Insights: Asia-Pacific to Lead
The report highlights that the Asia-Pacific region is expected to account for the largest share of the vitamin D market in 2024. This dominance is attributed to the presence of major manufacturers, easy availability of raw materials, a growing demand for functional food ingredients, and high rates of vitamin D deficiency. For example, Malaysia is experiencing significant vitamin D deficiency due to prevalent non-communicable diseases, with increasing diabetes and high blood glucose levels reported among its population.

Key Players: Industry Leaders Shaping the Market
The vitamin D market is competitive, with several key players driving innovation and market growth. These include:

• BASF SE (Germany)
• Dishman Carbogen Amcis Ltd (India)
• Divi’s Laboratories Ltd. (India)
• Fermenta Biotech Limited (India)
• Koninklijke DSM N.V. (Netherlands)
• Lycored Corp. (Israel)
• NewGen Pharma Inc. (U.S.)
• Synthesia a.s. (Czech Republic)
• Taizhou Hisound Pharmaceutical Co., Ltd. (China)
• Zhejiang Garden Biochemical High-tech Co., LTD (China)
• Zhejiang Medicine Co., Ltd. (China)

These companies are focused on strategic initiatives such as product innovations, partnerships, and acquisitions to enhance their market position.
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Future Outlook: Market Growth Anticipated
The vitamin D market is poised for sustained growth through 2030, driven by rising health awareness, the growing prevalence of deficiencies, and the demand for fortified products. Despite facing regulatory and market challenges, the industry is set to expand, with significant opportunities across various segments and regions.

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