The free marketing automation software enables marketing team members to automate daily tedious tasks. This software optimizes the entire marketing process and ensures that the organization gets a high ROI. The marketing automation software is used by all sizes of businesses like enterprise, medium sized business, or small sized business.

Nowadays, It has grown to be a vital tool for an organization if they want to connect with their clients digitally. Marketing automation software has an ultimate future with AI and machine learning integration and personalization as a critical concept. Investing in any new software for business, whether it is small or big, is a critical decision. New software comes with the prediction of its working that it will be beneficial for the organization.

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Marketing automation software will be helpful for the organization, but it comes with numerous features that can make that decision a little tricky. The software is customizable as per the requirements of the organization, so the list of features needed should be ready before selecting this software. For businesses, their ROI is an essential criterion, so there is some allocated budget for every software.

Investing in the wrong software can lead to bad results. So, for avoiding such problems, it is always a wise decision to get the hang of the software by using its free versions.

Here are the list of benefits that the organization will get with the free marketing automation software:

Assessment of marketing automation software requirement- This will be beneficial for startups or any business who are making this investment for the first time.

Software evaluation before buying it- This will help to make a decision whether an organization should invest in the software or not.

Assessing software features and functionality- Organizations can quickly try another software if they feel that the current one is not offering the needed features and is not much beneficial.

Investing in required features- Since the software is customizable so investing in required features is possible by understanding the free version.

Free versions of marketing automation software can be easily used by businesses and understand them clearly. This also saves cost for small businesses or startups who have strict budget plans and needs more benefits for growing their business.

360Quadrants have listed down top free and open-source marketing automation software that ease the task of finding and selecting them as per requirements.

Best Free Marketing Automation Software:

HubSpot Marketing Hub
ActiveCampaign
Mautic
MoEngage
Klaviyo
MailChimp
Omnisend


About 360Quadrants

360Quadrants is the largest marketplace looking to disrupt US $6.3 trillion of technology spends and is the only rating platform for vendors in the technology space. The platform provides users access to unbiased information that helps them make qualified business decisions. The platform facilitates deeper insight using direct engagement with 650+ industry experts and analysts and allows buyers to discuss their requirements with 7500 vendors. Companies get to win ideal new customers, customize their quadrants, decide key parameters, and position themselves strategically in a niche space, to be consumed by giants and startups alike. Experts get to grow their brand and increase their thought leadership. The platform targets the building of a social network that links industry experts with companies worldwide. The platform has around 400 total buyers across various markets.

360Quadrants will also be launching quadrants in fields like Access Control Software, Cloud Computing Software, and Machine Vision Solutions.

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