Digital Marketing , we can also consider it as online marketing or web marketing is used for promoting a brand and to connect with the potential users through internet or with any digital platform . This include certain marketing channel like social media , email , web-based advertising , multimedia messages etc.

So we are guiding you with the help of certain steps how you can promote your business :=

1- Creating your Buyer Persona := Buyer Persona being one of the most important step towards promotion of your Business . So whether you are a Brand or any New Business , you need to do a deep analysis on your customers.

The kind of analysis you have to do is :=

a) what are there(Buyer Persona) demographics ?
This includes their age , gender , location etc.

b) Where do they spend their maximum time online like on instagram , linkedin , facebook etc.

c) What motivation did they get in buying your product or service , means you have to mention their pain points which they are trying to solve.

2- Social Media Marketing := Social media marketing plays a vital role in making business a known Brand in the market .
Some of the best social media platforms are facebook , Instagram , Twitter , TikTok, LinkedIn , Pinterest .

The only question the beginner should focus that , How you should be using social media . You should know that on which platform is your potential customer and you will do this by doing your audience analysis.

3- Advertising := Advertising is done in two way i.e. through Social Media and through Google (known as PPC).
Through social media you target your audience on the basis of interest , behaviour , demographic etc.
and by google you can target audience by what they are searching on google.

4- Video Content := In 2020 96% users has increased the consumption of online videos. 9 out of 10 users wanted videos from any brand or business . It is estimated that by 2022 , 82% traffic will be coming through video advertising.

eep in mind just because if you dont have large base of podcast listener it doesnt meanyou dont have knowledge to bring to the table.

So , all these are good strategies to get started with digital marketing and start promoting your business. Now if you want to see the result faster working with experience digital marketing agency could be the right answer.