[27/05/2020, United Kingdom] – Vaccoda LTD offers search engine optimisation and Google AdWords services to businesses in Kent, Surrey, Essex and surrounding areas. Through best practices and data-backed executions, these digital marketing strategies strengthen the online presence of businesses, helping them drive more traffic.

Search Engine Optimisation

SEO help businesses get found on search engines, which many consumers use to compare and choose brands. Vaccoda employs a team of experienced SEO specialists who research how users normally come across different companies online – the keywords they use and their online behaviour.

The SEO analysts will then use this information and incorporate it into the clients’ website, helping them rank higher on search engine results pages. Higher rankings mean better visibility, giving business more traffic and more opportunities for lead generation.

Vaccoda stays updated with the latest algorithm changes and best practices set by Google to maintain the performance of their existing campaigns.

Google AdWords

Google AdWords are highly targeted, operating on a pay-per-click (PPC) model. This means that businesses will only pay for the ad space when the user clicks on the post. Compared to SEO, a Google AdWords campaign drives more qualified leads because of its PPC model.

The main advantage of PPC advertising is that it yields significant results on a small budget. Vaccoda makes the most out of the client’s budget by researching the most strategic keywords for their business and industry. The PPC specialists chooses keywords that drive a huge amount of traffic without too much competition from other bidders.

Vaccoda provides monthly PPC campaign reports to keep clients updated. The report details the number of clicks on the website, conversions and total ad spend.

About Vaccoda LTD

Vaccoda is a digital marketing agency based in Bromley, working with business of all sizes to execute data-driven online campaigns. The firm brings websites and e-commerce stores up-to-date to ensure they appeal simultaneously to users and search engine algorithms. Vaccoda offers web development, graphic design, social media marketing, app development and other digital services.

For further details, visit Vaccoda LTD at https://vaccodadesign.com.