Social media has managed to become an integral part of our lives in a short time. What started as a medium to stay connected with friends and family, soon became a channel for brands and businesses to connect with their target audience through well-crafted social media strategies. With the rapid growth of this medium, numerous social media trends have emerged and evolved over the decades, since the inception of online portals of the social medium of exchange. Adapting to these new and upcoming trends via a seasoned social media marketing company in Gurgaon; is what helps businesses to keep abreast of the fierce competition.
Upcoming trends in the social media marketing industry include:

1. Live videos transforming the social media game
Brands are now exploring live videos frequently to connect with their customers for chitchats. There has been a surge in bringing celebrities and renowned personalities on live chat by various brands and creating opportunities for people to bond with their favourite celebs or role models.

2. Elevating engagement with ephemeral content
Stories are fun, engaging, and keep people on their toes and brands are experimenting with newer ways to attract customers.

3. Growing demand for social media chatbot communication
When it comes to communicating with the customer service department of a brand, nobody wants their time on generic computerized communications. AI-powered chatbots in 2022 and beyond are not here to waste people’s time but to bring quicker resolutions to the table.

4. More brands adopting AR and VR technology
Augmented reality and Virtual reality are currently social media trends in 2022, as brands try to offer an exciting and fulfilling user experience. Many e-commerce companies have adopted AR-powered shopping, allowing users to try-on products before purchasing. This helps consumers make thoughtful purchase decisions before investing in something. Most top digital marketing companies are deploying such smart tactics into place to deliver the highest return on their client’s investments and enable them to enjoy greater traffic.

5. Continued investments in influencer marketing
Influencer marketing is the buzzword for the year 2022 and will continue to do so for the next few years. Brands will now collaborate with influencers over a series of social media promotion posts and not just for a single promotional post.

6. Local targeting becoming prevalent
If you are a small business, you should reach local people to build your brand awareness and gain popularity and get maximum ROI.

7. User-generated content garnering more impetus
Many brands actively promote user-generated content as a part of their branded content as it helps them in cutting the marketing budget of branded content and allows them to bring customers to the forefront and make them feel valued.

8. Growth of social media communities
As brands are trying to cater to customer needs and live up to their expectations, they are adding customers to social groups where they can closely interact with them, learn about their feedback and suggestions, resolve grievances, and share personalized content that they love.

9. Video content continues to bloom
No doubt, video content is way more engaging and is definitely here to stay. Many brands are also thinking of introducing premium video-based content to engage people even further as these quickly grab the attention of users and keep them hooked to the screen.

10. Social commerce will keep growing
Many brands are already using social media platforms like Instagram and Facebook to sell their products and generate more revenue. As per a recent survey, social commerce is expected to hit USD 80 billion in 2025 and that’s a huge number to encash on.

11. Social audio will be more prominent
Numbers speak louder than words in social media marketing and only seasoned top digital marketing companies like Qwerty Brand Solutions, among others can enable you to enjoy the maximum advantage of the strategic tactics. According to Hootsuite, 74% of businesses are interested in investing in audio-only content. With the rise of Clubhouse, Facebook’s Live audio rooms, and podcasts, there’s increasing competition for social audio.

12. Paid advertising is a must-have
For social media in 2022, paid advertising is not an option but a necessity. According to a survey, 43% of businesses point out the decline of organic reach and the necessity to increase paid advertising budgets will be the major challenge. If you’re not into paid advertising yet, that means only 5 out of 100 people find you on their newsfeed and you aren’t visible to the rest 95 audiences. Clearly missing out on a huge chunk of profit there.

13. Inclusivity will take the limelight
the global audiences are now reacting to social issues more than ever before. Given the scenario, they connect better with brands that reflect the common voice. Inclusivity is expected to take a deep root in the social media landscape this year and beyond.
There are a number of social media trends that will rule the year 2022 and have a massive impact on the users, as well as the brands. If you haven’t adapted to these new trends yet, it’s time you do so to leverage your brand on social media and stay ahead of the competition, by collaborating with only the best social media marketing company in Gurgaon!