Search engine optimization is quite complex and specialists in this field have to focus their efforts on numerous aspects to ensure a site performs well. Nonetheless, although there are some ranking factors that lose their importance over time, some of them continue to remain of great importance to Google and these are content and links. When performing an SEO audit, you should make sure it covers all the aspects you are interested in. It is recommended to have SEO link audit at least once a year to see where you stand as far as link building is concerned.

Why You Should Focus on SEO Link Audit?

Most website owners focus on their links only when they experience problems and this is a huge mistake. Why should you wait for a Google update to mess with your ranking when you can avoid that? An SEO link audit should be an essential part of your digital marketing plan and it can help you increase traffic to your website. It is useful to know that a link audit can be performed for various reasons:
• To recover from a penalty- in such a situation the focus will be on link schemes
• To find new opportunities to promote a website
• To analyze competitor’s links and to find new opportunities.

The good news is that nowadays you can rely on experienced auditors to put at your disposal a complete https://www.link-building-strategies.com/SEO-audit/ SEO link audit , one that includes information about the URL page that links to you, the URL on the site that is being linked to, the anchor text used, the follow/no follow status of the link, the assessment of the link’s trust and authority. Situations like ranking drops, traffic loss and de-indexation have to be investigated. Sometimes these are the result of tracking issues, content issues, technical issues, outbound linking issues or hacking.

Keep in mind that your website might be affected by non-link related aspects and the last thing you want is to start removing links when this is not the case. When your website is affected, you have to identify the cause. If you assume backlinks are the problem, it is best to invest in a link audit and see where this takes you. After all, links impact your ranking, they show Google that you are a trustworthy source and their importance should not be neglected.

When to Consider an SEO Audit

There are numerous algorithm updates that can affect your website. Penguin updates should not be held responsible for everything that is happening with your website. It is possible to be hit by updates you do not know about and if you would like to identify the exact problem you should have a professional SEO audit. When you check your rankings regularly and you have a clear idea about where you stand it will be easier for you to spot penalties or algorithmic devaluations.

Do you know that all the links on your website are assessed by Google? It does not matter is they are new or they were built 5 years ago. All the links to your website matter to Google and you are held responsible for the inbound links that point to your website. This is why it is imperative to have your links audited at least once a year and to avoid negative search engine optimization attempts. Link removals might be necessary when you have received a manual penalty, you have lost traffic after an update or you just want to remove links to eliminate the risk of being affected by Google’s updates.

Websites can be affected by manual penalties or algorithmic devaluations. Manual penalties are given because of unnatural links and under such circumstances you need https://www.link-building-strategies.com/ SEO audit for links to see which of them need to be removed. There are various types of penalties websites can receive such as keyword level penalty, page level penalty and site-wide penalty. It is important to know what kind of penalty you have so that you know how to fix things. If your website has been affected by an algorithmic update it is recommended to run a backlink audit for the best ranking websites in your industry. This is important so that you can compare your backlink profile to their and identify common trends.

How to Benefit from SEO Audit for Links

It is recommended to assess your backlink profile on a regular basis, even when you have not been penalized. Keeping potential link-related risks under control will help you keep your website safe. There is nothing wrong with removing inorganic links or low-quality links that are responsible for a ranking drop. Nonetheless, before you do that it is best to have a SEO link audit so that you know exactly where you stand as far as links are concerned. You should make sure you have a healthy back link profile, one that respects Google’s quality guidelines.

To do so you will have to hire professionals to conduct a link audit. Having link profiles regularly is the smartest thing you can do for your website because apart from helping you identify risk it will help you identify opportunity. A good link profile has great power and it can improve your rankings and your performance. Therefore, you should make it your priority to assess current links and to see which of them are good for your website and which are not. A professional audit uncovers risky links and it will go a long way when it comes to improving your link building strategy.

To summarize, link SEO audit can do a lot for a website that does not perform the way it should. It can help you spy on your competitors and see its link profile; it can help you create an effective link building strategy and it can enhance your search engine optimization. If this sounds too complicated for you, there is nothing to worry about because you can always hire an experienced agency with in-depth knowledge and skilled employees to assist you with this project.