Unfortunately due to the COVID-19 pandemic, day-to-day activities have been brought to a screeching halt. You have been advised to stay at home for medical reasons and wait for normalcy to resume.

Having said that, every dark cloud has a silver lining.

With free time in your hands, you can utilize it by undertaking an SEO online training certification. As a marketer, it will improve your grasp of online marketing.

But what is SEO? How will learning SEO benefit you?

Let’s find out before we move on to the list of SEO online training and certifications.


What is SEO?

Search Engine Optimization (SEO) is the practice of improving the quality and increasing the quantity of your website traffic through organic search results.

Through SEO, you can optimize your web content to appear on the first page of a search engine. This will eventually make your web page a preferred option for users to click and visit.

You achieve all this organically, without paying Google, unlike paid search ads.


Online SEO Training Courses and Certifications: Why are they important?
Any kind of training course and certification improves your knowledge and resume; SEO is no different.

The road to becoming a true SEO expert starts by applying relevant theoretical knowledge towards practical applications. Training courses and certifications help you acquire the requisite knowledge.

Moreover, you can improve your online business through SEO by driving relevant organic search traffic.


How do you do so? Let’s take a look at some of the most important factors of SEO that impact organic search traffic…


9 Critical SEO factors impacting organic search traffic

a. Optimizing for mobile search – According to Uberall, 82% of mobile shoppers conduct ‘near me’ searches on their phones.

Also, nearly 70% of them use their smartphone for shopping purposes. Hence, it is important to optimize your website for mobile searches.

b. Optimizing on-page metrics – On-page optimization refers to measures taken within your website, to improve its position in the search rankings. It includes optimizing your page speed, site design, titles & meta descriptions, images, and so on.

c. Improving technical SEO aspects – It is known that Google gives preferential treatment to websites that have covered all aspects of Technical SEO. It involves website optimizations that help search engine crawlers index your site more effectively.

technical seo

Here’s a checklist that you must cover while implementing technical SEO on your website –

Use SSL. It creates an encrypted link between a web server and a browser.
Create a responsive design. It makes your website mobile-friendly.
Increase the page speed of your website.

Eliminate duplicate content.

Integrate your site with Google Search Console and Bing Webmaster Tools. They help you to monitor your indexing performance.

d. Optimizing website speed – According to Google, 53% of website visitors will leave a page that takes longer than three seconds to load. This leads to an increased bounce rate for your website.

Optimized website speed will help to load your site faster. This will lead to a reduced bounce rate and improved chances of better ranking in search engines.

e. Matching user’s search intent – As per the Hummingbird update by Google, your website must satisfy the search intent for specific keywords.

Optimize your website content with relevant keywords that users are likely to use as their search query.

f. Optimizing user experience – Is it easy to navigate on your website? Is your website content engaging enough to compel your visitors to stay? Is your site secure, fast, and mobile-friendly?

A lively user experience makes website visitors happy. Together, SEO and UX make a successful combination.

g. Unleashing the power of content – Through content marketing, your business can focus on creating and distributing high-quality content for attracting and retaining your target audience.

Don’t forget to keep the ultimate goal in mind. Convince your audience to take a profitable action.

h. Engaging in quality link building – Link Building, also known as backlinks, is the practice of creating hyperlinks to a website with the goal of improving search engine visibility.

Through link building, your website can receive referral traffic from other websites, which will help you get indexed quicker. Also, high-quality incoming links mean your site will be recognized as a valuable resource. It will also boost your website’s authority.

i. Optimizing your GMB listing for local SEO – Enhancing local SEO through your GMB listing is an effective way to market your local business online. According to recent stats, 97% of search engine users searched online to find a local business.

It helps you to promote your product, your service, or your brand and reach local customers who are looking for them online.


So, given the obvious importance of SEO for your website’s organic growth, how do you utilize the lockdown to gain handy SEO certifications?

You can take up some online training and stay at home courses that will help you achieve proficiency in SEO.


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https://www.srvmedia.com/blog/best-online-seo-training-certification/