Termed as “The Punjabi Prince of Melody,” JS Atwal, the globally renowned singer and songwriter was born into India’s farmer’s family. His early life was full of struggles and scarcity. He was always passionate about music and grew up listening to the legends of his time – enjoying the music and learning by studying their artforms. With dedication and tremendous practice, he perfected his skills. However, contemporary music is not only about the audio but also the visuals, distribution, and production. Because of his financial conditions, he did not have enough resources to introduce himself into the industry properly.
But that didn’t stop his never-ending thirst for the success his skill deserved, and he moved to the USA and worked tirelessly to come back later and put his musical vision into reality. His sheer will-power and unwavering dedication helped him establish himself in no time, and he came back to start his auspicious musical journey in the regional industry. Ever since then, he has been unstoppable.
He understood the importance of the fusion of hip-hop and Punjabi music. He, therefore, contacted the living Punjabi rap legend, Bohemia, (https://www.youtube.com/watch?v=cwxPzUhUuyw), to collaborate with him on a banger that made it on the top charts and went trending all over the internet, gathering 3 million views. That introduced Atwal into the mainstream scene and brought him the fame his skills deserved. However, he didn’t stop there and kept on hustling, working day and night on his composition and singing skills. This year, he came up with a hard-hitting yet likable and catchy banger by the name of “Han K Na,” (https://www.youtube.com/watch?v=jSeh0eal6bg), with its visuals shot in Las Vegas, and it has also gathered around 3 million views on YouTube within a week.
Atwal doesn’t credit himself with what others call an overnight success. He has repeatedly talked about the sleepless nights he had to go through, trying to develop the resources that could facilitate his career plan. He has told the interviewers that he had always been into music and politics. He dedicates most of his time to producing songs establishing his record label to help himself and other struggling artists all over the region.