With the recent explosion in the number of books published, many authors and publishers are looking for new ideas about how to market a book. Expert book marketers like Smith Publicity are advising a mix of tactics to bring success. It's also essential to strike a balance between promoting book sales and building an author brand. Today's best strategic combination for book marketing involves newer online methods combined with traditional book publicity.
Blended media are those with traditional distribution (TV, radio, magazines, newspapers) and an accompanying website. Interviews and stories in these media can be especially compelling because they reach audiences in multiple channels. They also produce content that can be added to an author's social media channels to make them more interesting and valuable to followers.
Radio interviews, which might not initially sound overly exciting, can be very beneficial to book publicity. Because they are often longer form with smaller but interested audiences, they can significantly improve the chances of selling books. Online, podcasts with similar formats also can be excellent ways to make author appearances that promote a book. Producers with air time to fill always are on the lookout for engaging guests, and authors are among the most sought after by many.
Most times, it is a mix of these techniques, which varies by book and author that bring success. The opportunities offered by online booksellers also need to be maximized. Making sure that all pages for the promotion of a book are carefully and filled out is essential. Remember keywords also because most viewers will arrive on the page after running a search. You'll see results when traffic to each page about the book and author increases on the sites of larger booksellers. Visit us at https://www.smithpublicity.com/how-to-market-your-book/