HCL Software and European Cricket Network: Combining our immense passion for technology, software, and cricket.

HCL Software and the European Cricket Network (ECN) are proud to announce a technology and branding partnership for the European Cricket Championship (ECC), the “Euros” of cricket, which starts on 12 September 2022 in Málaga, Spain.

HCL Software, a division of HCL Technologies (HCL), operates its software business in developing, marketing, selling and supporting products spanning Digital Transformation, Data & Analytics, AI and Intelligent Automation.

To springboard the future goals of the ECN around fan engagement, the ECN is now a user of HCL Unica. HCL Unica is a cloud native, fully integrated enterprise marketing automation platform that provides precision marketing at scale to all European cricket fans.

HCL Unica provides the technical scale and power needed to continue the ECN’s drive towards making cricket the number one bat and ball team sport in Europe.

“HCL Software is excited to be part of such a prestigious event and we look forward to enabling ECN’s marketing growth with the most advanced enterprise Marketing engine “HCL Unica””, says HCL Software, VP & Global Head of Marketing, Dario Debarbieri

Daniel Weston, founder of the ECN commented, “We are so proud to work with the incredible team at HCL Software. Our cultures are tightly aligned, as we both share a very strong passion for building and using the best technology and doing what is best to grow the game of cricket in Europe.”

21 national teams will be represented at the upcoming ECC which will be broadcast on both TV and streaming channels worldwide with an expected 130 million viewers tuning in to the T10 cricket action from Malaga, Spain.

The ECN will proudly host HCL Software representatives at the Cartama venue and utilise HCL Unica across all ECN platforms.

The ECN digital content crew use HCL Unica technology solutions to showcase the best of European cricket to tens of millions of cricket fans around the world.

About HCL Software:
HCL Software is a division of HCL Technologies (HCL) that operates its primary software business. We develop, market, sell, and support over 20 product families in the areas of Customer Experience, Digital Solutions, Secure DevOps, Security & Automation.
For more information, contact https://www.hcltechsw.com/ecn