Spider is delighted to announce their Social Media & Digital team has gained an additional brief from the Irish Food Board, Bord Bia, to help build awareness of Irish Trout in the UK to get the public to try high quality and sustainable Irish trout products.

The agency is already working with Bord Bia to raise brand awareness, support listings and increase sale for several other Irish brands including Glenisk, Flahavans, Keogh’s and John Stone Beef.

The team is incredibly excited to have the opportunity to raise awareness of Irish trout amongst a UK audience to support retailer listings throughout the Christmas period. This will be done through targeted influencer campaigns, Consumer PR and recipe development throughout November and December.

Due to Covid-19 people have adapted to cooking more at home and seem to be getting creative with their recipes. According to a new survey featured in Speciality Food Magazine 48% of Brits have tried up to four new ingredients or recipes during that time, whilst 36% said they would continue to be adventurous in their cooking – particularly when it comes to indulging at Christmas time. More than ever, people are looking for extra value in the products they buy, such as beautiful brand stories and sustainability creds which Irish trout products support.

Goatsbridge Trout Farm is an example of an Irish Trout supplier in the UK. They have a range of products including Smoked Rainbow Trout, Trout Pate and Trout Caviar. Spider and Bord Bia will work together to encourage the public to consider smoked trout over smoked salmon.

Irish trout is available in selected Sainsbury’s stores across the UK.