When people realize they want or need something, they instinctively turn to their search engine of choice, and that search engine is Google. We are all familiar with the general process of using a search engine – After you type something into the search bar, it responds with a list of web pages (called the SERP, or Search Engine Results Page) that are relevant to your query. Search Engine Marketing (SEM) refers to the ads that appear above the organic search engine results; also known as Pay-Per-Click (PPC) Ads, because of the unique pricing structure which only counts towards the advertising budget when someone clicks on their ad.

SEM is a very effective strategy because it gives you the opportunity to reach a consumer at the very moment they are searching for a product like yours, but developing and maintaining a PPC campaign requires a lot of time and expertise. So today, we thought of getting you started with the SEM game required to level up your business.

Search Engine Marketing – The Evolution

A short time after the advent of the Internet, search engines set the stage for Search Engine Marketing. OpenText Corporation debuted the first pay per click ads paving the way for an early form of SEM. In fact, it didn’t even have a name until technologist and entrepreneur, Danny Sullivan coined the term ‘Search Engine Marketing’ in a 2001 article on Search Engine Land, that the field became recognized in its own right.

A few years after the first Pay Per Click ads were launched, GoTo.com began an auction-based system that operates in a similar fashion to how the search engines of today run their paid advertising business. As more devices capable of browsing the Internet came into our pockets and into our homes, people began spending more time on the web, guided to the content they wanted by search engines. These cultural developments allowed SEM to explode in popularity.

Click here to read the full article :
https://www.srvmedia.com/blog/everything-you-need-to-know-about-search-engine-marketing/