The United States Video Surveillance market was valued at USD 11.67 billion in 2020, and it is expected to reach USD 19.98 billion by 2026, registering a CAGR of 9.3% during the forecast period (2021-2026). In the United States, post the 9/11 terrorist attacks, there has been a significant rise in the demand for effective security and surveillance systems. The law enforcement authorities have started the deployment of drones for video surveillance, as they offer an effective real-time solution to track fugitives. Police departments of Arkansas, Little Rock, Miami-Dade, Florida, and Arlington, Texas, have reported the use of drones for surveillance. The integration of video surveillance solutions in the transportation industry is one of the major trends observed in this region. Furthermore, there are major advancements in video analytics and data extraction software in the United States. For instance, the Multimodal Information Group's (MIG) video analytics program includes several activities contributing to the development of technologies that extract information from video streams through systematic, targeted annual evaluations, and metrology advances.

- The increased spending on military and defense allowed these bodies to conduct R&D activities, resulting in new innovations, which allow them to better manage the security and safety of its people and the borders. For instance, in August 2019, the US military conducted wide-area surveillance tests across six Midwest states, using experimental high-altitude balloons that carried hi-tech radars designed to simultaneously track many individual vehicles day or night, through any kind of weather.
- The increasing adoption of facial surveillance is another factor that is expected to drive the market growth over the forecast period. Adding to the scenario, the increasing government initiatives regarding the compulsory installations of the video cameras in the liquor stores to provide safety and security in the region are expected to boost the adoption of video surveillance systems.
- The United States is viewed as a lucrative market for video surveillance systems, due to which companies are setting up their businesses in the region, in order to capture a large set of customers, hence, allowing them to achieve economies of scale. For instance, a major manufacturer, Scylla, which combines behavioral analysis and weapons detection by video camera, entered the US market.
- In the defense sector, video surveillance has diverse applications, such as monitoring remote areas for human movement, coast guard vessels, offshore missile platforms, and the establishment of perimeter security. Supply side shocks are perhaps some of the most visible effects of COVID-19 on the defense sector in the United States.
- According to Diplomat Media Inc., companies that manifest visible shocks from the pandemic paint a worrying picture in the United States. From February 10 to March 27, Lockheed Martin’s stock price declined by around 28%, and Thales’ by 33%.

Key Market Trends

Emergence of VSaaS as a Viable Commercial Model is Driving the Market in the Region

- With the development of smart cameras and various types of associated sensors, there has been a shift toward more in-band analytics. This convergence of factors is laying a strong foundation for SaaS. For instance, surveillance services are centralized in commercial premises where they use smart cameras, along with in-band analytics and other associated sensors for automating functions that require multiple personnel. These factors have enabled a more proactive approach to perform surveillance and connect the gaps between a prosecution model, with a more efficient security system.

- Cloud-based services, in specific, are experiencing a rapid surge in adoption by users in the surveillance industry. When studied in detail, there are some significant benefits to moving a locally recorded video data onto the cloud. This makes it easier to push access to the security monitoring teams who ensure enhanced coverage, prevention of evidence tampering, and faster response time. Nowadays, advanced VSaaS solutions offer different mechanisms, like video data compression and setting up event-based rules on the VSaaS solutions to optimize incoming video for various connection speeds.
- In cloud-based VSaaS solutions, the video is transferred to cloud, where processing and video management are performed rather than via on-site computers. The data recorded by the cameras are directly related to a cloud-based server, where the archival and secondary processing is completed. Though VSaaS has been a prominent choice of commercial and residential users, bandwidth costs have always been a major concern while sending high-resolution videos onto the cloud.

Diminishing IP Camera Prices, Coupled with Technological Advancements in Analytics & Software, are Boosting the Market Growth

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- The rapid transition from analog cameras to IP cameras revolutionized the adoption of video surveillance solutions, with improvements, such as sharper, high-definition digital images, and advancement in video analytics and neuro networks. The increase in production has also led to a decrease in prices and increasingly widespread adoption.
- Growing demand for modern security technologies in industrial facilities to ensure the safety and security of workers is also augmenting the need for IP cameras. The inclination toward security, along with the innovation in the video analytics and the need to upgrade from analog to digital, is expected to boost the growing demand in the video surveillance market in the United States.
- The demand for video analytics software is driven by its ability to be integrated with the initially deployed analog, IP, or megapixel cameras within establishments, thereby eliminating the need for the deployment of additional hardware. Video analytics is becoming a more reliable and trusted technology, which can help free up public safety staff for valuable tasks and provide solutions that better serve citizens’ needs.
- Thus, video analytics has been demanding more surveillance data to analyze video patterns, which, in turn, is driving the growth of the video surveillance market in the region.

Competitive Landscape

The US video surveillance market is moderately competitive and consists of some influential players. In terms of market share, few of these major players currently dominate the market. The market shows an augmented growth rate due to the effective pressure exerted by the market forces, both internally and externally. Specific areas in the market are expected to lead in the marketplace, owing to improved strategies. The absorbed costs in the market are effortlessly dealt with, unlocking more room for expansion in the market.

- February 2020 - Bosch launched the IP 3000i portfolio, which is available in micro dome, mini-dome, bullet, and turret options for indoor and outdoor use. This new camera range offers complete flexibility for everyday surveillance in standalone. All Bosch IP 3000i outdoor camera models are rated IK10 for high impact resistance and can withstand challenging weather conditions because of their IP66 rating. The cameras offer built-in video analytics as a standard, and they are built for high-quality performance and designed for easy installation.
- January 2020 - Honeywell partnered with Wuhan Donghu New Tech Development Zone Anti-Coronavirus Department to spread the security equipments to 50 hospitals across Hubei Province. It also announced that it will donate USD 1 million worth of equipment to support the fight against the coronavirus outbreak.
- May 2019 - Schneider Electric completed the sale of the video surveillance manufacturer, Pelco to Transom Capital Group, a middle market private equity firm, for undisclosed terms. The company entered exclusive negotiations to sell Pelco to the Los Angeles-based private equity firm. The company purchased the privately held Pelco for USD 1.54 billion in 2007.

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