Leading B2B marketing agency, Storm Brain, has seen great success in the first quarter of 2022, taking four marketing data and trends that emerged in 2021 into the new year, providing clients with proven results. This marketing company, backed by years of experience, have found great success by incorporating these four elements into their B2B marketing strategies to assist clients in achieving new results.

The company has found that planning for marketing without cookies is their first element of success. Using identity based and behavioral targeting, the company is helping clients improve their return on investment. Using signals, other than identify, they are able to create great audience expansion opportunities for the future. The team use first party data, that is more accurate, which is incorporated in their strategy and planning campaigns.

Multichannel integration improves better targeting with accurate tracking using long tail processes. Integrating B2B marketing with consumer marketing, means that this company is reaching a wider audience. “We are still marketing to people, when it comes to B2B marketing,” said Blake J Nolan, the President at Storm Brain in San Diego, United States. “B2B marketing must still appeal to people and you find business audiences, watch what consumers watch, in addition to business programs. This helps us reach our clients audience with great success, helping them achieve their marketing goals.”

Storm Brain are using Search Engine Optimization (SEO) extensively in their B2B marketing campaigns, along with paid advertising. The company believes that it's not only about conversions, it is what happens before a client actually makes a purchase. More businesses relying on B2B marketing are turning to Storm Brain, investing in their SEO campaigns on a new level. Taking into consideration that brands compete using the same keywords, organic content is more important than ever before. The team at Storm Brain believe that nurturing potential customers with continued engagement will improve conversion rates in the future.

B2B marketing agencies need to ensure the companies they work for are being held accountable and Blake J Nolan said “When it comes to B2B marketing, consumers want numbers, they want to know what works and what doesn't work. As an agency, we ensure that we set parameters and are honest on what brands can expect.” Storm Brain provides a transparent service, ensuring a successful campaign with high customer satisfaction.

About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. The company caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and off line marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us