The cannabis world has advanced considerably in the last decade, so much so that the role of the cannabis retailer has transcended the traditional dispensary model and become more of a hub of education, experience and trust. “Today’s cannabis stores need to be more than simply transactional—they need to provide value in the way of personalization, regulatory adherence and an educated approach to product diversification and customer service.

Successful retailers recognize that everything we talk about when it comes to a cannabis retailer strategy is based on understanding the customer journey. Not like in a typical retail experience, when cannabis purchasers often want a bunch more information, and more reassurance about safety and personalized information. That requires personnel who not only are knowledgeable about products like flowers, edibles and concentrates, but also trained in customer service, compliance and subtle action. An informed team is a crucial point of differentiating value with consumers in the long term.

And of course, product curation is equally important. The post-prohibition cannabis retailer isn’t interested in carrying every brand available on the market: instead, they are selecting high-quality, lab-tested products that demonstrate a commitment to safety and efficacy. Consumers are clamouring for greater clarity around the heritage, strength, and desired impact of cannabis products, and the best retailers are now rising to the occasion by providing lavishly detailed labeling, educational materials, and sometimes even digital experiences inside their stores.

Another reason for the phenomenon that sets the top-performing cannabis retailers apart is technology integration. From digital menus and digital ordering and delivery platforms to data analytics and loyalty programs, tech can streamline operations and offer better customer experiences. In an industry where regulations shift often and customer preferences can turn on a dime, being adaptable with the right tech tools is crucial.

Just as important, however, is the compliance retailer relationship. The burgeoning cannabis industry is one of the most regulated industries, and a misstep can lead to significant fines or the loss of a license. This means that continual staff education, inventory management, age verification technology and compliance with all regulations are extremely important aspects of the day-to-day duties of any cannabis retailer.

Sustainability and community involvement are becoming more important, too. Nowadays, cannabis consumers prefer brands that align with their values, which extends to their environmental footprint, ethical resourcing, and dedication to social justice. Companies that are contributing positively to their community and fighting for fairness are earning both good will and becoming the responsible companies in the space.

Ultimately, the cannabis retailer is not just a store — it’s a trusted adviser, an educator and a community member. And as those expectations continue to change and adapt, it will be the ones that innovate and personify them that will be the 'movers and shakers' of the next era of cannabis retail.

Edwin is the author of this article. To know more about Flower in Kamloops, please visit our website: suncannabis.net.