Many times when you send the surveys (and you may have even put some serious effort into creating the survey questionnaire), but you fail to get the survey responses you expected. Why?

What went wrong?

Well, this issue has been faced by many people. So we compiled a list of 7 reasons why you aren’t getting the desired number of survey responses. These reasons will explain why people are not responding to your survey and also assist you in making sure you get enough responses.

Though this article was written with an email survey response in mind as email is one of the most popular channels for distributing a survey. But it applies to any survey – in-app survey, website survey, telephone survey, etc.

Why are you NOT getting enough survey responses: 7 solid reasons
Let’s dig into the 7 main reasons why customers don’t participate in a survey or reply to it, due to which you get a low survey response rate:

1. Your survey is too long and you’re asking too much
Now, we all know that everyone in this world is busy, I mean super busy, and your recipients are no exception.

Somehow, you are still creating giant surveys that no one wants to respond to.

Or they start to reply to them, get lost in all those questions, and at one point just turn it off.

Most people’s jobs are not just reading and responding to surveys, they have a lot more to do. And if you are asking for way too much, people will simply ignore that.

What you can do about it: Before you start crafting your surveys, consider how much time is valuable for every respondent. If you want people to respond to your surveys – make them short. The true virtue is to be concise. Always minimize the time and effort that the person on the receiving end needs to spend if they decide to fill your survey.

Also, don’t promise a 2-minute survey in the email if you are going to ask a thousand questions in it. Deliver what you promise.

Value your customers’ time.

2. You don’t A/B test delivery time
The biggest mistake most businesses make — especially when sending a survey email — is neglecting to recognize that timing plays a huge role in getting a response.

Maybe it won’t if your survey email subject line is super boring or if your survey emails are the length of 12 installments of Crime and Punishment.

But otherwise, it will — and probably will affect your open rates, which in turn will determine your survey response rate.

Click here to know how you can improve your survey response rate by 80%.

What you can do about it: Well, you can A/B test and analyze the best delivery time for your survey emails, and then you can send your emails at that time to increase your open rates. But, don’t just test once and decide; test, test, and then test again before picking a time to send the survey emails.

Also when choosing a perfect time to send your survey emails, pay attention to the time zone your subscribers are located in.

If your email list contains people from all over the globe, you should test the best timing for each zone separately.

Picking one time for every time zone won’t work – you need to pick different times for different zones if you want a good survey response rate.

If you are new to surveys and don’t have enough data to pick the best time of day– you can use these days & timings to start with

Further Reading: https://www.surveysensum.com/blog/reasons-why-you-dont-get-enough-survey-responses/