If you are reading this, you already know what JD power does.

It is a famous market research organization that offers ranking, reviews, and reports by analyzing consumer data on products and services across different industries. It is one of the oldest marketing research companies.

Though it is best known for its research in the automotive industry, JD power analyzes consumers from other industries as well.

And you might also know how they gather insights? – but here’s a quick summary.

How does JD Power gather consumer insights?
JD Power survey results help manufacturers to understand what their customers think of the products that are already on the market, and what they need and expect. This enables them to design and sell their products as their consumers want.

STEP 1: Identifying the sample audience

To gather these insights, JD power first selects the sample audience to survey. The audience is not selected at random. Instead, the respondent should be the user of the product or service.

STEP 2: Sharing the survey

The survey questions are asked from the car buyers in a face to face interviews and include more than 200 questions categorized into 8 categories such as exterior, interior, seats, and features. The participants are invited to share their detailed feedback on the car and are incentivized accordingly.

STEP 3: Analyzing the result

Later the results are analyzed manually by the associates and the data gathered is sold or shared with the organizations that are talked about in the findings.

The thing to note here is that respondents are incentivized for their responses.

And JD Power’s survey objective is to thoroughly understand the car buyer – not just for your brand but every brand so that they can sell these insights and rankings to those brands.

Further Reading: https://www.surveysensum.com/blog/jd-power-survey/