CATI interview (Computer Aided Telephone Interview) is a surveying approach where an agent or interviewer carries out surveys over phone calls. The interviewer uses an electronic device such as a laptop, computer, or smartphone and reads out a predefined set of questions or scripts to the respondent. And they record the responses either manually or automatically using the software.

CATI interviews are best known for their qualitative approach and research. It has also been used widely in the automotive industry to find actionable insights on sales, customer satisfaction, model testing, and market research. People use it to understand the pulse of the customers whenever they want to test an idea or concept before launching.

But, is CATI the perfect automotive research tool today?

Let’s find out.

Further Reading: https://www.surveysensum.com/blog/cati-interview-alternative-for-automotive-market-research/