Most companies crave for higher NPS score as it is considered to be one of the most-looked after business metrics out there. Executives push harder and harder to boost this one number and the team focuses on increasing it.

But is it the ONE NUMBER that you need to grow?

Is it sufficient in itself?

Does the NPS score actually provide value?

There are many similar questions discussed and debated over the years since NPS was founded.

In one of the #CXQOTD, Jeremy Watkin, Director of Customer Experience and Support at Numberbarn, asked the same – ‘Does NPS have any value?’ and many CX practitioners shared their two cents on it.

Further Reading: https://www.surveysensum.com/blog/value-of-nps-score/