[Shenzhen, 20/07/2023] As the world recovers from the pandemic, online retailers find new ways to stay competitive and meet customers' changing needs. In 2021, online retail sales grew by 47%, with more than 30% of overall retail sales coming from online sources. This led to the emergence of innovative business strategies that focus on customer experience, shopping convenience and personalised services.

Many businesses have had to pivot their strategies to survive this challenging period, but this shift has brought new opportunities. Now that things are beginning to return to normal, many online retailers continue to leverage the new strategies implemented during the pandemic to ensure that they remain competitive and attractive to customers in a post-pandemic world.

Personalisation
To stand out, online retailers must provide personalised shopping experiences tailored to the individual needs of their customers. This means giving unique offers, tailored product recommendations, and interactive features on their websites, such as chatbot support or live shopping assistance.

Omnichannel
Omnichannel commerce is becoming increasingly popular as it provides customers with a seamless experience regardless of their device. Online retailers utilise various channels, including mobile apps and social media platforms, to maximise their reach. By creating an integrated platform, customers will have a consolidated view of all their purchases and be able to shop more conveniently.

Order Fulfilment
Online retailers have developed more efficient order fulfilment processes to meet customer demands and optimise operations. These include the use of automation, artificial intelligence (AI) and machine learning to streamline order deliveries, create personalised experiences based on customers' previous orders, and make sure the products are delivered in the most cost-effective manner. Companies such as E-Commerce Express, a fulfilment centre in China, are aiding online retailers in developing more efficient order fulfilment solutions.

About E-commerce Express
Since 2019, E-Commerce Express is a leading sourcing and 3PL order fulfilment company in China. The company takes care of every aspect of product sourcing and e-commerce fulfilment to an efficient and cost-effective end for small to mid-sized businesses. They have a well-organised, bilingual team that understands customers' needs and provides personalised service.

Interested parties can learn more about their services at https://www.ecommerce-express.com/.