Different food distributors will offer different services, ranging from simply transporting your product to assisting you with marketing and sales. There are also differences in where they distribute, which retailers they work with, and how involved they will be in your business other than transporting your product.

Across the Country

A nationwide distributor company is a company that distributes food from a variety of manufacturers to kitchens and stores across the country. Nationwide distributors frequently wield significant power in the markets they serve, so striking a deal with a company that specializes in intense distribution can be extremely beneficial for any company looking to expand its customer base.

Nationwide distributors have already established relationships with key retailers where your product's customers shop and they may be able to assist you in getting your product into well-known stores. However, it is important to remember that most national distributors will not work with fledgeling brands unless they can demonstrate that they cater to an industry niche market.

Regional

Local/regional distributors will cover a more limited geographical area. They may not be able to get your product onto the shelves of Whole Foods due to a lack of brand recognition, but there are some benefits to working with a local distributor.

They are much more engaged with the manufacturers they work with because they have fewer accounts to manage. Smaller distributors will be able to provide you with more information about where your product is being sold, and the business partnership is often mutually beneficial because both you (the manufacturer) and the distributor want to grow their brand and increase their market influence.

If you believe your product is ready for distribution and have already overcome the challenge of identifying a few that might be a good fit for your company, you will need to prepare to pitch your product to that distributor.

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