Owing to the rising popularity of social media influencers, they are becoming an essential part of the brand’s earned media marketing strategy. When we glance at the social media trends from the previous 5 years, we find that most renowned brands collaborate with the social media influencers across the channels, with a worldwide spent calculating to around $1.5 billion.

However, who are influencers? And how do they influence or affect your marketing efforts? Let us take a look and understand the grounds of influencer marketing which is a rising trend in social media companies in Dubai.

How Normal Social Media Users Become Influencers?

As per statistics, in 2019 approximately 3.48 billion social media users were recording an around 9% rise in number from the last year. With ordinary users joining social media platforms such as YouTube, Facebook, Twitter, Snapchat, and Pinterest, many of them turn into content creators in those channels.

From posting original ideas to designing as well as curating photos, contents, and videos, these people also share their individual experience to create stories, impart insights and knowledge. As more and more social media users follow and like them on these social media channels, a social media influencer is born.

Hire Verified Influencers

Do you notice the verification badge in the form of a blue tick on the Instagram or Facebook profile? Generally, influential people such as long-term influencers and movie stars have their own social media profiles on Twitter, Instagram, and Facebook to be verified, proving that they are the owners of their social media accounts.

In case you are working with a verification badge influencer, you can be rest assured that he is an authentic influencer who can assist you promote your brand.

Check the Rate of Engagement

Not balanced engagement rates such as comments, shares, likes to specify a fake account. On average, like rate for Instagram is between 1 and 5% based on the number of followers. For example, for someone with around 1500+ followers, the number of likes and comments can be from 10 to 50 on average. The percentage of engagement of one’s profile is estimated by dividing the number of engagements counts on the present post by the number of followers they have multiplied by 100. Thus, if an influencer has around 10,000 followers and receives 10 to 20 likes, you should consider staying from such profiles as they may be fake.
Contact WebTek Digital now if you want your brand to shine and create more client engagements and eventually increase your ROI.