The ongoing pandemic forced all of us indoors. Without face to face interaction, several businesses collapsed. For survival, businesses had to look for new ways to reach consumers. Desperate times lead to desperate measures. Businesses that were strictly offline had to change to an online mode. The pandemic also saw an increase in the number of new entrepreneurs. The only way to market their products was through online modes. But marketing your products online is impossible if you don’t know anything about it. Actions have to be taken quickly to not lose consumers. Several businesses took the help of a famous and reputed social media marketing company in Dubai to smoothen the transition.
With the rise of digital marketing, the main objective of marketing changed from attracting people to your physical storefront to driving traffic to your website and online store. With the physical storefront out of the way, most businesses are trying to make products that can be ordered online or offer services that can be done over the internet. Covid-19 resulted in a major change in the scene. The popularity of social media marketing and other forms of digital marketing boosted during the pandemic.

Time spent on social media has increased

With all this free time, the time spent on social media by the average person has increased by an hour. For most people, social media was the only ray of hope during the pandemic. Everyone turned to social media for constant communication with their loved ones. It became a platform for not only personal communication but also to start discussions, ideas and movements. It had a huge impact on people’s daily life.
The scope of the internet is vast. When a consumer searches for something on the internet, they will later get a lot of ads for similar products on different social media platforms. This is a result of cookies and IP address. Google Adwords also play a major part in this. Therefore it is no surprise that consumers’ interaction with ads on social media apps have also increased. They are getting ads for things that they want. This can arouse their curiosity. A Google adwords company in Dubai that knows how to place the right advertisements for the right customers is the one to approach.
Businesses can run PPC ads on platforms that their target consumers use. They will get good traffic and most of these clicks will convert into revenue. Agencies for PPC management in Dubai can help you target the right platforms and create ads that invoke a sense of curiosity.

Influencer marketing

Influencers are people who have a huge dedicated fan following on social media. They may be from any field and will have a lot of knowledge about their respective fields. Their followers see them as peers and will follow content created by them diligently.
Influencer marketing is a huge trend now. When influencers mention a product or service by a specific company, their sales can increase in huge numbers. Sometimes this can be more effective than running your own ads on social media.
Consumers will have specific products in their mind and your product might be one of their choices. But instead of going to your website for information, they go to the profile of an influencer who has reviewed your product. Getting their review is like getting an opinion of a friend. They will trust those reviews more when making a choice.
Influencer marketing became one of the biggest trends during the pandemic. During the lockdown, many were separated from their loved ones. Influencers became a constant companion for them and deep bonds were formed. Their words can convince people to buy your products. You can approach a reputed social media marketing company in UAE to get you in touch with an influencer who can advertise your product and increase your market.

A sudden dip in competition

The pandemic forced lockdowns in different parts of the world. The income flows of several companies were cut off. Some of them made the decision to pause their investment on advertising. Because of this, several others benefited. Businesses that decided to carry on with social media marketing got more traffic and viewership due to less competition. Several lesser-known companies came to the forefront when their competitors decided to stop advertising. Now – when the competition is low – is a good time to invest in social media marketing and a successful social media marketing company in UAE will help you get the job done.

Increase in online shopping

The social distancing practices being followed now has resulted in an increase in online shopping. As people go through their feed on social media, they might click on a sponsored ad that they are interested in. This will redirect them to the business website and customers can make purchases. In some social media platforms, you won’t even have to leave the app to go to the business website and make a purchase. The best social media agency in Dubai will be able to set this up and even though the cost might be a bit high, the return on investment will be much more.

Increasing the visibility of eCommerce entrepreneurs

A lot of entrepreneurs started their online business during the lockdown. When you are stuck at home without a proper income, people start to think of ways to earn income. This was the beginning for most entrepreneurs who blossomed during the pandemic. When people see quality content, they tend to share it with their friends. Thus social media marketing can also happen organically. Since people were spending more time online, they had more time to find such talents and expose them to the world.
Social media marketing saw a huge boom during the Covid-19 pandemic. As people were forced indoors, businesses had to find ways to reach their audience and social media proved to be the best way possible. Consumer behaviour changed with the pandemic. Trends began to break out and products endorsed by influencers became a huge hit. Many businesses take the help of famous and in-the-market social media marketing agencies in the UAE to get their business advertised online. Social media marketing is the reason many businesses survived through the toughest times. It helped them stay relevant and reach as many people as possible.