Denver, Colorado – [Date]: Denver Liberty University (DLU) is excited to announce the launch of its new Bachelor of Science in Digital Marketing and Analytics, starting in the fall 2024 semester. This forward-thinking program is designed to prepare students for the dynamic and data-driven field of digital marketing by providing a comprehensive education that blends marketing strategies with cutting-edge analytics. As businesses increasingly turn to online platforms and data-driven decisions, this degree equips students with the essential skills to excel in today’s digital-first economy.
The program marks a significant step in DLU’s ongoing mission to offer innovative, industry-relevant education. By focusing on both the creative and analytical aspects of digital marketing, the Digital Marketing and Analytics program will produce graduates ready to meet the demands of a fast-paced, technology-driven marketplace.
A Program Built for the Future of Marketing
Digital marketing is more than just promoting products online—it involves understanding consumer behavior, analyzing data, and adapting strategies to maximize return on investment. DLU’s Digital Marketing and Analytics program provides students with the tools needed to thrive in this ever-evolving landscape. With an emphasis on both creativity and data, students will be equipped to not only create compelling marketing campaigns but also measure and optimize their success using analytical tools.
“We designed this program with the future in mind,” said Dr. Thomas Rivera, Head of Marketing Studies at DLU. “As digital platforms become more integral to the way businesses reach customers, the need for professionals who can analyze data and craft data-driven strategies is growing. This degree ensures our students will have the skills that employers are looking for.”
Cutting-Edge Curriculum and Hands-On Learning
The Digital Marketing and Analytics program at Denver Liberty University provides a well-rounded education that blends theory with real-world application. Students will take courses that cover a broad range of topics, allowing them to develop both their marketing creativity and their data analysis skills. The program includes courses such as:
• Digital Marketing Essentials: An introduction to the key principles of digital marketing, including content marketing, email campaigns, and website optimization.
• Analytics for Digital Marketing: Focused on teaching students how to use analytics tools like Google Analytics, Microsoft Power BI, and Tableau to measure and improve campaign performance.
• SEO and SEM Mastery: Students will learn how to optimize websites for search engines and manage paid search advertising to drive traffic and increase visibility.
• Social Media Marketing: Teaching students how to build and manage social media campaigns across platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Consumer Behavior and Data-Driven Marketing: Students will gain insights into consumer preferences, using data to craft strategies that resonate with target audiences.
• Ethical Issues in Digital Marketing: Addressing critical topics such as privacy concerns, responsible data usage, and the ethical implications of digital marketing practices.
Students will also engage in practical learning experiences through internships and a capstone project, which will allow them to apply their knowledge to real-world marketing campaigns for local businesses or nonprofits. This hands-on experience ensures that graduates leave DLU with practical skills and a professional portfolio to present to potential employers.
Industry Partnerships and Career Readiness
Denver Liberty University has cultivated strong partnerships with companies in Denver’s vibrant business community, giving students the opportunity to gain valuable experience through internships and industry collaborations. These partnerships not only offer practical learning experiences but also provide valuable networking opportunities that can lead to job placements after graduation.
“Our students will benefit from our connections with industry leaders,” said Dr. Rivera. “By working on real projects for actual companies, they’ll be able to see firsthand how digital marketing strategies are implemented and measured. These experiences will give them a competitive edge when entering the job market.”
Graduates of the Digital Marketing and Analytics program will be well-prepared for a variety of career paths, including:
• Digital Marketing Strategist: Overseeing the creation and execution of digital marketing campaigns across platforms, ensuring strategies align with business goals.
• SEO/SEM Specialist: Driving traffic to websites through search engine optimization and paid search advertising strategies.
• Social Media Manager: Developing and managing social media campaigns, increasing brand visibility and audience engagement.
• Data Analytics Specialist: Using data to track and analyze marketing campaign performance, providing insights for future strategies.
• Content Marketing Manager: Crafting and managing content strategies that align with business objectives and engage target audiences.
With the demand for digital marketing professionals on the rise, DLU graduates will have the skills and knowledge to fill critical roles in a wide range of industries, from tech startups to established corporations.
Flexible Learning Options and Accessibility
Denver Liberty University’s Digital Marketing and Analytics program offers flexibility to accommodate the needs of today’s students. In addition to traditional on-campus classes, DLU provides online and hybrid learning options, allowing students to complete coursework on their own schedule. This flexibility is particularly beneficial for working professionals or students balancing multiple responsibilities.
DLU is also committed to making higher education accessible to students of all backgrounds. The university offers a variety of scholarships and financial aid opportunities to ensure that cost is not a barrier to obtaining a high-quality education.
Admissions Information
Prospective students can apply to the Digital Marketing and Analytics program online through the DLU website at www.dlu.education. The application process includes submission of academic transcripts, a personal statement, and letters of recommendation. Financial aid and scholarships are available to qualified students.
Applications for the fall 2024 semester are currently open, and DLU encourages early applications as spots in the program are expected to fill quickly.
About Denver Liberty University
Founded in 1947, Denver Liberty University is a nationally recognized institution dedicated to academic excellence, student success, and community engagement. With a diverse range of undergraduate and graduate programs, DLU is committed to preparing students for meaningful careers and leadership roles in a rapidly changing world. The university emphasizes hands-on learning, innovation, and the integration of cutting-edge technology in all of its programs.
For more information about DLU’s new Digital Marketing and Analytics degree or other academic offerings, visit www.dlu.education or contact the admissions office.

Contact:
Denver Liberty University
Phone: +1-720-523-9014
Email: [email protected]