McCordsville, Indiana – [Date]: The University of McCordsville (UOM) is excited to announce the launch of its new Bachelor of Science in Digital Marketing and Analytics, set to begin in the fall of 2024. This innovative program is designed to prepare students for the rapidly changing landscape of digital marketing by combining essential marketing principles with advanced analytics. As the digital marketplace continues to grow, this degree will empower graduates with the skills needed to navigate and succeed in this competitive environment.
UOM’s Digital Marketing and Analytics program addresses the increasing demand for professionals who can analyze consumer data and create effective marketing strategies that resonate with target audiences. The program’s focus on both creativity and data analysis prepares students to make informed marketing decisions, enhancing their career prospects in a fast-paced industry.
Empowering Students for a Data-Driven Marketing Future
In today’s digital age, understanding how to leverage data is critical for marketing success. Businesses are looking for professionals who not only understand traditional marketing concepts but can also analyze data to enhance their strategies. UOM’s new program aims to equip students with these vital skills, blending theoretical knowledge with practical application.
“We are thrilled to introduce this program at the University of McCordsville,” said Dr. Julia Adams, Chair of the Marketing Department at UOM. “Our curriculum is designed to provide students with a comprehensive understanding of digital marketing and analytics, ensuring they are ready to meet the demands of employers in a rapidly evolving industry.”
Comprehensive Curriculum and Hands-On Experience
The Bachelor of Science in Digital Marketing and Analytics at UOM features a well-rounded curriculum that combines core marketing principles with specialized training in analytics and data interpretation. Students will take courses that cover a wide range of topics, including:
• Digital Marketing Fundamentals: An overview of digital marketing strategies, including content marketing, online advertising, and social media management.
• SEO and SEM Techniques: Teaching students how to optimize websites for search engines and run effective paid search campaigns.
• Analytics for Marketing Decisions: Focused on using tools like Google Analytics, Microsoft Excel, and Tableau to gather insights from marketing data.
• Social Media Marketing Strategies: Exploring how to create and implement effective social media campaigns to build brand awareness and engagement.
• Consumer Behavior Analysis: Understanding how consumer preferences impact marketing strategies and campaign effectiveness.
• Ethics in Marketing: Addressing ethical issues in digital marketing, including data privacy, transparency, and responsible marketing practices.
To reinforce their learning, students will engage in practical experiences through internships and a capstone project that requires them to develop a digital marketing campaign for a local business or nonprofit organization. These hands-on experiences are crucial for ensuring students graduate with both theoretical knowledge and practical skills.
Strong Industry Connections and Career Opportunities
The University of McCordsville has developed strong partnerships with local businesses and marketing firms, providing students with valuable internship opportunities and real-world experience. These connections not only enhance the educational experience but also facilitate networking opportunities that can lead to job placements after graduation.
“Our industry partnerships allow students to gain firsthand experience in the field and make connections that can greatly benefit their future careers,” said Dr. Adams. “We believe in equipping our students with the skills and networks they need to succeed.”
Graduates of the Digital Marketing and Analytics program will have access to a variety of career opportunities, as the demand for digital marketing professionals continues to grow across industries. Potential career paths include:
• Digital Marketing Specialist: Developing and executing online marketing campaigns to promote products and services.
• SEO/SEM Analyst: Managing search engine optimization and paid advertising strategies to increase website visibility and traffic.
• Marketing Data Analyst: Analyzing marketing data to derive actionable insights and improve campaign effectiveness.
• Social Media Strategist: Creating and managing social media content and campaigns to enhance brand presence and customer engagement.
• Content Marketing Manager: Developing and implementing content strategies that attract and engage target audiences.
As the digital marketing field continues to expand, UOM graduates will be well-equipped to step into various roles that leverage their unique blend of marketing creativity and analytical skills.
Flexible Learning Formats and Financial Support
Understanding that students have diverse needs, UOM offers flexible learning options, including traditional on-campus classes, online courses, and hybrid formats. This flexibility ensures that students can pursue their degrees while balancing other commitments, making higher education more accessible.
The University of McCordsville also provides a range of financial aid options, including scholarships and grants, to help students finance their education. Interested students can explore these opportunities through the financial aid office to determine their eligibility.
How to Apply and Admissions Information
Prospective students interested in the Digital Marketing and Analytics program can apply online through the University of McCordsville website at www.mccordsville.university. The admissions process includes submitting academic transcripts, a personal statement, and letters of recommendation. UOM encourages students to apply early, as enrollment in this sought-after program is expected to fill quickly.
About the University of McCordsville
Founded in 2005, the University of McCordsville is dedicated to providing high-quality education and preparing students for successful careers. With a focus on academic excellence, innovation, and community engagement, UOM offers a diverse range of undergraduate and graduate programs designed to meet the needs of today’s students. The university emphasizes hands-on learning, critical thinking, and the development of leadership skills.

Contact:
University of McCordsville
Phone: +1-855-391-2848
Email: [email protected]