Durham, North Carolina – [1/10/2024]: Durham University of North Carolina (DUNC) is pleased to announce the launch of its new Bachelor of Science in Digital Marketing and Analytics, beginning in the fall 2024 semester. Designed to equip students with the tools and skills required to excel in today’s data-driven marketing landscape, this innovative program combines the creative aspects of marketing with advanced analytics, providing students with a comprehensive understanding of the digital marketing industry.
The new program is aimed at addressing the growing demand for digital marketing professionals who are not only adept at crafting impactful marketing strategies but are also skilled in analyzing data to measure campaign success. With more companies relying on digital platforms to reach their audiences, DUNC’s Digital Marketing and Analytics degree prepares graduates for the future of marketing, giving them a competitive edge in the job market.
Preparing Students for the Digital Marketing Revolution
As digital marketing continues to evolve at a rapid pace, businesses are looking for professionals who can harness the power of data to optimize campaigns and drive results. DUNC’s Digital Marketing and Analytics program was designed in response to these industry shifts, providing students with the expertise needed to thrive in a highly competitive environment.
“Our goal is to produce graduates who are not only capable of creating innovative marketing campaigns but can also make informed, data-driven decisions,” said Dr. Laura Phillips, Program Director at DUNC. “The ability to analyze consumer behavior and leverage insights from digital platforms is essential in today’s marketing world, and this program will equip our students with those vital skills.”
Innovative Curriculum Combining Marketing and Data Analytics
DUNC’s Digital Marketing and Analytics program offers a robust curriculum that blends marketing theory, creative content development, and data analytics. This well-rounded approach ensures that students are equipped with the skills necessary to thrive in a variety of marketing roles. The program covers essential topics, including:
• Digital Marketing Strategy and Tactics: Introducing students to the core concepts of digital marketing, including content creation, email marketing, and online advertising.
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Teaching students how to optimize websites and run paid advertising campaigns to increase visibility and drive traffic.
• Marketing Data Analytics: Focused on tools such as Google Analytics, Tableau, and Python, providing students with the ability to analyze and interpret data from digital marketing campaigns.
• Social Media Marketing: Exploring strategies for building brand awareness and engagement on platforms like Instagram, Facebook, LinkedIn, and TikTok.
• Consumer Behavior and Market Research: Helping students understand consumer psychology and how data can be used to develop targeted marketing strategies.
• Ethical Marketing in the Digital Age: Covering issues related to data privacy, responsible marketing, and ethical advertising practices.
Students will engage in real-world applications through internships, case studies, and group projects. The program also includes a capstone project, where students will work directly with local businesses or nonprofit organizations to design, execute, and analyze a digital marketing campaign, gaining valuable hands-on experience before graduation.
Partnering with Industry Leaders
DUNC is committed to fostering strong connections with industry leaders to enhance students’ educational experiences. The university has established partnerships with marketing firms, agencies, and businesses throughout the North Carolina region, providing students with access to internships, mentorships, and job placement opportunities.
“Our partnerships with industry professionals give our students an edge when it comes to career readiness,” said Dr. Phillips. “These connections allow students to gain real-world experience, learn from industry experts, and build professional networks that will benefit them throughout their careers.”
Career Opportunities in Digital Marketing
Graduates of DUNC’s Digital Marketing and Analytics program will be well-positioned for a wide range of career paths. The digital marketing sector is expected to see continued growth, and employers are seeking candidates with the ability to combine creative marketing strategies with data analysis. Potential career opportunities include:
• Digital Marketing Manager: Leading digital marketing campaigns and overseeing online strategies for businesses or organizations.
• SEO/SEM Specialist: Optimizing websites and running paid search campaigns to improve visibility and increase website traffic.
• Data Analyst: Using marketing data to analyze the effectiveness of campaigns and provide insights for future strategies.
• Social Media Manager: Managing social media accounts and developing campaigns to engage with audiences and promote brand awareness.
• Content Marketing Specialist: Crafting and managing content strategies to attract, engage, and convert potential customers.
DUNC graduates will be prepared to enter a range of industries, from retail and e-commerce to healthcare, technology, and nonprofit sectors.
Flexible Learning and Support Services
Recognizing that students have diverse learning needs, DUNC offers a variety of learning formats, including in-person, online, and hybrid options. This flexibility allows students to tailor their education to fit their schedules and commitments, making higher education more accessible.
DUNC also provides extensive support services for students, including career counseling, academic advising, and networking events with industry professionals. The DUNC Career Services Office will work closely with students to help them secure internships and develop professional portfolios that highlight their skills and experiences.
Admissions and Application Process
Students interested in the Digital Marketing and Analytics program can apply through DUNC’s website at www.dunc.education. Admissions requirements include a completed application, official transcripts, and a personal statement. Scholarships and financial aid are available for eligible students, making the program accessible to a broad range of applicants.
Applications for the fall 2024 semester are now open, and prospective students are encouraged to apply early due to high demand for this program.
About Durham University of North Carolina
Founded in 1895, Durham University of North Carolina is a leading institution dedicated to academic excellence and innovation. With a commitment to preparing students for success in today’s global economy, DUNC offers a wide range of undergraduate and graduate programs that combine rigorous academics with real-world experiences. The university is known for its student-centered approach, cutting-edge research, and vibrant community.
For more information about DUNC’s new Digital Marketing and Analytics degree or other academic offerings, visit www.dunc.education or contact the admissions office.

Contact:
Durham University of North Carolina
Phone: +1-866-930-2953
Email: [email protected]