The STEM toys market is projected to propagate at a solid CAGR of 7.1% during the forecast period (2021-2027). Science, technology, engineering, and mathematics based/Science, Technology, Engineering, Art and Math (STEM/STEAM) toys are toys that are geared and inclined towards stimulating learning, education and curiosity. The toy segment is also more crucial in developing the required skills in areas, especially in STEM related professions. The core ideology of toys is oriented towards offering edutainment with the development of cognitive and mental skills. Also, STEM is one of the fastest-growing segments of the toy industry where coding, artificial intelligence (AI), virtual reality (VR) and robotic toys are enforcing the wider adoption and momentum across geographies. While they are sold exclusively through traditional retail formats and online mediums, the demand for customization as per the local curriculum and academic subjects is driving the demand in preschools, primary schools as well, thereby enhancing the overall growth.

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The STEM toys market is segmented based on age group, category, and distribution channel. Based on the age group, the STEM toys market is segmented into 0-3 years, 3-8 years, 8-12 years, 12+ years. On the basis of category, the market is segmented into science, technology, engineering, and mathematics. On the basis of distribution channel, the market is fragmented into online and offline. Engineering toys, which are used among teens for strategic and building skill development, is expected to grow at one of the fastest CAGR during the forecast period. This can be more prominent in the APAC and Latin America regions owing to the pre-existing culture of playing more building games in countries such as India, Brazil, and Mexico. The rise in the number of theme-based construction kits is driving the demand in western countries. The segment was also one of the highly demanded toys segment during the 2020 pandemic.

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The global STEM toys market is further segmented based on geography including North America, Europe, Asia-Pacific, and the Rest of the World. The global STEM toys market is diversified, with a significant number of growing markets and potential markets still underpenetrated. Despite the dominance of the North American region, there are countries with a high scope for expansion in the region to drive the market further. Similarly, the major toys market such as China, Japan, and other major countries in Europe, such as the UK and France, can be targeted for new product launches and robotic toys. While the sudden COVID-19 pandemic has negatively impacted the market to a certain extent, product launches and adapting to the dynamic behavior of consumers can help vendors to grow in the long run.

Global STEM Toys Market – Segmentation
by Age Group
0-3 Years
3-8 Years
8-12 Years
12+ Years
by Category
Science
Technology
Engineering
Mathematics
by Distribution Channel
Online
Offline

Global STEM Toys Market – Segmentation by Region 
North America 
United States
Canada
Europe
Germany
United Kingdom
France
Spain
Italy
Rest of Europe
Asia-Pacific 
China
Japan
India
Rest of Asia-Pacific
Rest of the World

Company Profiles
Digital Dream Labs, Inc.
ELENCO ELECTRONICS, INC.
Engino.net Ltd.
Goliath Games
Hasbro, Inc.
Johnco
K’NEX
LeapFrog Enterprises, Inc.
Learning Resources Ltd.
LEGO System A/S
Mattel
Melissa & Doug
MindWare , Inc.
Ravensburger
Smartivity
Sphero
Spin Master
Valtech, LLC
VTech Holdings Ltd.
WowWee Group Ltd.

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