The global Gummy Vitamins market is projected to grow at a modest CAGR of 7.2% during the forecast period (2021-2027). The major aspect that drives the growth of the market includes the need for sufficient vitamins owing to the increased health awareness among the people. Busier lifestyle and consumption of more junk foods have made the people to opt for supplements as they are insufficient in fulfilling the daily vitamin requirements in the body and leads to vitamin deficiencies and undernourishment problems. Hence, this prompts the need for supplementary vitamins and contributes to the growth of the market over the forecast period. Heightened consumer interest in health and wellness has also prompted significant growth in dietary supplements.

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The global gummy vitamins market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. The North American region is projected to hold a significant market share. The US and Canada are the major economies primarily contributing to the growth of the gummy vitamins market in the region. The regional growth of the market is accredited to the potential shift of the consumers towards a healthier lifestyle has been witnessed, which in turn, is resulting in increasing adoption of gummy vitamins among the users in the country. In 2019, a Council for Responsible Nutrition (CRN) survey reported a potential use of multivitamins (58.0%), followed by Vitamin D (31.0%), Vitamin C (28.0%), and Protein (21.0%) in the US. Hence, this creates a wide scope for the growth of the gummy vitamins market over the forecast period. Further, the Asia-Pacific region is also estimated to witness a significant value for the market. Owing to the higher population of adults across the region, along with higher risks of occurrence of chronic diseases caused due to vitamin deficiencies, the gummy vitamins are likely to witness a positive impact on its growth over the forecast period.

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The global gummy vitamins market is segmented on the basis of category and product type. Based on the category, the market is segmented as prenatal, kids, and adults. Based on the product type, the market is segmented as single vitamin and multi-vitamin. The single vitamin segment of the market is further segmented into vitamin C, vitamin D, biotin, and others.

Global Gummy Vitamins Market – Segmentation
by Category
Prenatal
Kids
Adults
by Product Type
Single Vitamin
Vitamin C
Vitamin D
Biotin
Others
Multi-Vitamin

Global Gummy Vitamins Market – Segmentation by Region 
North America 
United States
Canada
Europe
Germany
United Kingdom
France
Spain
Italy
Rest of Europe
Asia-Pacific 
China
Japan
India
Rest of Asia-Pacific
Rest of the World

Company Profiles
ABH Nature's Products, Inc.
Amway Corp.
Bettera Brands, LLC
Bioschwartz LLC
Boscogen, Inc.
Doctor’s Best, Inc.
FoodState, Inc.
Herbaland
Hero Nutritionals
I’M Healthcare Pvt. Ltd.
Makers Nutrition, LLC
Mr.Gummy Vitamins, LLC
Nature’s Bounty Inc.
Olly Public Benefit Corp.
Perrigo Co. PLC
PharmaCare Laboratories Pty Ltd.
Pharmavite LLC
Pioneer Life Sciences
SmartyPants, Inc. (Delaware Corp.)
The Honest Co., Inc.
Vitafive, LLC
Zanon Vitamec Inc.

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