This is the age of increasing competition in the corporate world. With the right corporate gifts, you are on your way to generate more loyalty from your colleagues and more passion for the work of your employees.

After reviewing the corporate policy, a gift should be carefully selected according to the role, preferences and hobbies of the recipient. While the holiday season is the most popular time for corporate gifts, there are many other occasions that can be made the most of, including the anniversary of an important business date, such as the establishment of the company, the opening of a new office or the opening of a new office or branch. Retirement, marriage, the birth of a new child, and promotion are just a few of the great moments when one can show deep appreciation by giving corporate gifts to foster loyalty and strengthen team ties, giving a gift should be limited to just a few times a year.

As far as the company logo is concerned, even if it appears on the gift it acts as free advertising, it is only appropriate for gifts to be used on a daily basis, such as key chains, drinking mugs, caps and ballpoints. If you're about to give a personal gift, the company logo should never be used. Appropriate gifts include electrical goods and appliances, travel or alarm clocks, food such as lockers, tickets for shows or travel and that old favorite, desk accessories. Be sure if you give internationally that you abide by the customs of the country where you are giving. Inappropriate actions can backfire and be highly detrimental to the corporate image. In 2005, corporate gifts sank among U.S. companies against pre-tax profits, despite the huge corporate responses to Hurricane Katrina and the Asian tsunami that splashed across the media. U.S. companies have provided more than $1 billion to help victims of these disasters. The total amount granted by companies such as Wal-Mart, AIG and Citigroup went from 14 per cent to $8.56 billion, but the pre-tax profit rate decreased to 0.9 per cent from 1.1 per cent the previous year. Given the increase in profits, the decline was probably unexpected. Two-thirds of the business contributions were in cash.

Generally, the top bids want their philanthropy to be aligned with their business strengths. Deloitte, a consultancy firm, prefers to offer its services to charities instead of withholding cash. Pharmaceutical companies such as Eli Lilly and Merck and Pfizer tend to have more medication and supplies than cash. Annual donations from 88 leading donors amount to $10 billion, which is around half of all corporate philanthropy in the US. The median gift is about $32 million. On the other hand, 17,000 more companies in America clearly do not lose their weight.

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