Virtual production is the use of visual effects or innovative technologies throughout the content creation lifecycle. While many might think it’s a new process, it isn’t the case. The trends are accelerating because of the increased interest and adoption of this process by Hollywood.

Who can forget Jackson’s The Lord of Rings: The Fellowship of the Ring (2001) or James Cameron’s Avatar (2009)? They used this innovative technology to create camera movies and bioluminescent species and exotic environments, respectively. Without a doubt, as technology continues to innovate, other fields of entertainment are also leveraging this technology in live entertainment, fashion, and news reporting now!

And with the pandemic completely shutting down production houses for obvious reasons, virtual production helped clearly with the “the show must go on” philosophy. It won’t be wrong to say that the pandemic is speeding up virtual production and is opening the doors for cutting-edge entertainment.

In fact, several industries are integrating new innovative tools to give their audience a fantastic delivery of live entertainment. But how is it helpful? Let’s find out below!

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Final Takeaways- Blending reality into technology for extraordinary experiences

New virtual environments in the entertainment industry are accelerating the blending of technology and conventional methods almost every day. It won’t be wrong to say that innovation is abundant.

A lot of revolution is happening nowadays. This technology empowers filmmakers and other corporations to create projects based on what "feels" right rather than guessing where things should go. In other words, it is putting the storytelling back in the hands of filmmakers rather than technicians.

Clearly, it is a big thing. But even small or independent filmmakers can take advantage of this new technology. For instance, Kevin Margo, director at Blur Studio, used CG-Construct short using virtual production techniques to create a story of the robot construction workers.

If you want to know more about virtual production, here are some starting points.

Unreal has a dedicated hub for virtual production.
Unity also has a dedicated page on its website.
A Dutch startup, Deepspace providing virtual production services for previs.
The Institute of Animation of German's Filmakademie Baden Wurttemberg released an open-source tablet as an on-set editing application called VPET.
In a nutshell, the entertainment industry is leveraging the benefits that come with using virtual production technology. For instance, here's how it simplifies workflows.

You can film whenever you want.
No more refilming of scenes. It's now available with just a click.
Fewer sets mean more budget for creativity.
Lesser people on set or remote working affordability.
Unlocks new opportunities.

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