[LONDON – 01/16/2020] — In the midst of the digital age, direct mail marketing is still a thriving industry in the UK. In 2016, companies spent £1.5 billion on direct mail marketing campaigns. Coupled with a £10.3 billion digital ad spend in the same year, these figures show that businesses invest heavily in multi-channel marketing.

Integrating traditional and digital marketing channels is essential for brands to reach more of their audience using different channels. Whether the marketing is done through email, website, television, print or in-store, a multi-channel marketing strategy increases a brand’s reach to their potential customers.

As the number of channels, especially digital ones, continues to rise, it is becoming critical for businesses to embrace multi-channel marketing. Understandably, it can be challenging, not to mention expensive, to invest in different marketing channels. This is why Romax helps businesses capture their audience in multiple ways through its Multi-Channel Marketing services.

Multi-Channel Marketing Done Right
Romax, a London-based marketing services company, provides multi-channel marketing services for clients across the UK. The team expertly creates a cross-media platform that fosters fully-integrated, interactive conversations between each client and their respective customers.

The Romax team helps clients truly engage and understand their own audiences through a range of multi-channel marketing services. This includes B2B and B2C cross-media marketing, social media integration, multi-channel response management or lead tracking and more.

Each of these services helps clients build strong connections with their audiences through off- and online communications. And while the process might seem technical, the team simplifies it so clients understand what their multi-channel marketing efforts are doing for their business.

With Romax’s multi-channel marketing services, brands can make the most of their engagement with audiences, building a relationship that lasts and helps increase their revenues.

About Romax
Based in central London, Romax is a privately-owned company providing marketing services for businesses in different industries across the UK. The company’s data-driven approach to direct marketing sets it apart from its competitors, resulting in consistent growth year on year.
For more information about its services, visit Romax.