With so many options, it's hard to know which will truly produce results for your business or organization, and when you do find one that works, how do you know when to switch gears?

In the end, each business is different with its own unique identity and clientele. But for most, there are a few tried and true marketing strategies that can pay off big:

Social Media Marketing

Social media marketing is the practice of gaining traffic or attention through social media sites. It takes patience and consistency to build your online popularity with this strategy, but when you start seeing results, it may be more worthwhile than you thought.

SEO/SEM Marketing

Marketing your website(s) using SEO (search engine optimization) and SEM (search engine marketing). With this method, search traffic is driven to client websites with the help of paid or unpaid advertisements with search engines like Google and Bing. With a digital marketing agency in India, you can focus on running social media campaigns while a team of web designers and SEO professionals works to improve your online presence.

Blogging/Content Marketing

Blogs are another exciting social media tool that can bring in qualified traffic from search engines if done correctly. In this strategy, you write content related to your topic of business and publish it on your website or social media pages. You can then use social media marketing to promote your blog, increasing the number of unique visitors over time.

Email Marketing

Email marketing is another social media tool that managed well can bring in qualified traffic from search engines. With this strategy, you send out weekly or monthly emails to users who have subscribed to your website(s) or social media profiles. You can include social sharing options in each email so that subscribers are encouraged to share these with their friends and followers.

Video Marketing

Video marketing is quickly growing in popularity because of widely adopted social platforms like Facebook, YouTube, Instagram, and Snapchat. You can also use social media to find new social platforms that are growing in popularity. A social media optimization agency can help you launch social campaigns with these platforms before your competitors do, giving your business a leg up on the competition.

Print Marketing

Print marketing is still effective for building brand awareness with older demographics who don't use social media as much. It can consist of billboards, posters, mailers, and flyers that are delivered to homes or businesses. How well these ads perform will depend on how well they stand out from the crowd; you'll need an experienced designer to convey their message in clever and eye-catching ways.

Affiliate Marketing

Affiliate marketing is an internet marketing strategy where you work with other webmasters to bring qualified traffic to your website. If a visitor either buys something or performs some desired action on an affiliate's website, the affiliate earns a commission. To help affiliates market more effectively, you can give them access to sales reports so they know which products are doing well, or you can implement your own custom referral program.

Column Marketing

Column marketing is similar to blogging, but with this strategy, the content is provided by an outside writer instead of someone in your company. You are then able to get information on new products or services without being directly involved in writing the articles. This way, no one in your company has to take on a time-consuming project, but you still have the chance to convey your own expertise from a third-party perspective.

Social Media Optimization

Social media optimization is when you focus on improving the amount of social media traffic coming to your website using both free and paid methods. With this strategy, you'll want to make sure you have a unified social media strategy that includes setting up profiles, publishing interesting content, and letting users know about it through paid advertising.

Search engine optimization company in India has been earning increasing popularity over the past few years and this is because of their outstanding service towards customers and it has provided a good influence in the entire industry. This kind of online marketing is widely used by various businesses in order to increase their revenue and growth. You can also take the help of top SEO companies to stand ahead in the competition.