What is CATI Survey: Advantages, Disadvantages, Working & More


Posted April 25, 2022 by surveysensum

What is CATI or computer-assisted telephone interviewing? How do CATI surveys work? What are the pros and cons? Is there a better option? Find it all here.
 
Have you recently bought a car?

After buying a car or any other product, you must have received a phone call asking for your feedback on the purchase.

On the call, an interviewer will talk about your buying experience, product experience, or service experience.

This phone call is called CATI – Computer-Assisted Telephonic Interview.

Let’s understand this.

So, what is CATI?
CATI or computer-assisted telephonic interview is a traditional research method where interviewers ask some questions from the respondents over the phone call. Basically, the interviewer reads a set questionnaire from the computer, gathers respondents’ answers, and punches it into the system (or sometimes the software automatically records it). CATI is similar to paper surveys, except everything is done online.

Further Reading: https://www.surveysensum.com/blog/cati-survey/
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Issued By SurveySensum
Country Indonesia
Categories Business , Internet , Software
Last Updated April 25, 2022