Virtualworld is increasingly becoming adopted across the globe. Online video platformsact as the best source of entertainment for all age groups. They offerunlimited hours of video that can be viewed for free.
Additionalservices offered by online video platforms can be unlocked after giving asubscription fee. There are a number of platforms operating in the market butthe major online video platforms have managed to offer the best qualitycontent.
Thenumber of users, of online video platforms, has quadrupled in the recent years.Due to this reason, companies are moving towards a structured system so thatrevenue can be easily generated from it.
Accordingto Global Online Video Platforms’ MarketReport, this market was valued at USD 6.35 billion in 2020 and is projected toreach USD 22.56 billion by 2028, growing at a CAGR of 17.15 % from 2021to 2028.
Theonline video platform segment is showing tremendous growth in 2021 due to thelockdowns which happened to the pandemic. The multiple lockdowns restricted theoutdoor movement of the public, and a large number of these public turned totheir smartphones and laptop/computer screens for e-learning and entertainment.
Also,an increase in the disposable income and penetration of 4G networks acrossvarious countries in Asia has been a major contributor to the growth of thismarket. The booming economies have emerged as the main market for the leadingplayers of online video industry.
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FromDIY to UGC (User generated Content) videos, everything is being watched acrossthe globe. Individuals watch videos to enhance their knowledge or to getentertained. The video platforms offer all varieties of content – making themthe best option for spending personal time.
Itis one of those industries that never existed before two decades. But now, ithas become one of the leading industries across the globe. With the growingusage of smartphones, this market will continue to grow at a steady rate.Moreover, the support from governing bodies will act as a jack for the spike inthis industry’s demand.
Top online video platformsofferings hours of entertainment
YouTube
YouTube has been working as the largest online video platforms. Itis also regarded as the founding member of this industry. It started the waveof online videos. Now, it has become the leader of this industry. It offerscontent of all types for people of different age groups.
Brightcove
Brightcove is an American organization that was established in 2004. Sincethen, it has been offering videos that mean business. It only shows relevantvideos to the viewers. Due to its strict guidelines, it is loved by viewers.Its guidelines are considered to be the strictest in online video platforms’market.
Akamai
Akamai started its operations in 1998. It is one of the firstbrands that realized about the bright future of online video platforms. ThisAmerican public company is working on offering videos in a fast, intelligentand secure manner. It offers agile solutions that are diffused with its powerof cloud.
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Kaltura
Kaltura started its business as a software company in 2006 andlater expanded its business into online video platforms. It offers videocontent management solutions, virtual meeting setups and cloud infrastructure.It is one of the most advanced companies that operates in this particularindustry.
Dacast
Dacast has been entertaining Americans since 2008. It offers livevideo streaming services to its users. Its live hosting and on-demand videocontent is loved by millions. It is worth noting that it is the only B2B brandoperating in the online video platforms’ segment.
JW Player
JW Player is the face of the online videoindustry. It is one of the most loved platforms in the North American markets.Its ‘embedding video into web pages’ feature is used by the majority of news andvideo-hosting companies. It is one of the flexible brands that operates in theglobal virtual platforms segment.
Muvi
Muvi is the flag bearer of the online video industry. It is oneof the fastest growing companies that updates its services as per the markettrends. It continuously interacts with its users to make changes as per therequirements of its user base.
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